The role of football socks

1. football socks are thicker, and the anti -friction and impact of feet in the shoes are good.

2. Can fill the space between the feet and the shoe.

3. Passage socks make the muscles in the legs tighten and make more concentrated strength.

4, long socks can hold the leg protection board, and it must be made into a long cylinder.

5. socks can prevent calf scratching.

How to wear football socks

The only role of football socks is to wrap the leg protection board inside. It is stipulated that the socks must be fully covered with the calf. Only in this way can the leg guard panel not shift when Running (although there are loose and fixed leg guards).As for whether the above or not, it depends on the preferences of each person.

precautions for use and purchase of football socks

1. Professional player version socks are generally Laika cotton. The disadvantage is that the price is too high; in general, the socks at the bottom of the towel are the highest.For football socks, there is no real cotton socks. Generally, the cotton yarn content of ball socks is between 60%and 85%. The socks need a certain elasticity. This must be added to a certain elastic fiber during the weaving process (generallyIt is spandex), such as Lycra (actually a spandex of DuPont) is the best material for Skin sticking. Generally, no socks are all in Lycra.In order to play a reinforcement and elastic effect, the socks and Luokou often use artificial fibers. The two add up to about 15-40%.

2. The thickness of the socks does not necessarily connect with the foaming. It is easier to slide in two layers of socks.

3. It is best not to use the washing machine to clean the socks. It will make the socks lose elasticity, and do not soak for more than 20 minutes.

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January 22, 2022,Nike Beijing brand experience Store (hereinafter referred to as Nike Beijing) officially opened.Connecting the pulse of urban movement with a unique digital retail experience, Nike Beijing is Nike and strategic partnership (hereinafter referred to as Tao Bo), which is the home of Nike members jointly created for consumers.Rise concept store.

As an important part of Nike's innovative retail concept combination, the RISE concept store adheres to the vision of Nike's "consumer -centric" and uses more innovative Nike to a broader Chinese consumers.

Men Lijun

Mr. Mon Lijun, Vice President of Nike China Store Store and Market Development Partner, said: "We are accelerating the shape of the future market with digital leadership, creating a more personalized shopping experience, and consumers in large -scale services. Two years ago, Nike first worldwide first.The home Rise concept store landed in China. Through the immersive experience of Running online and offline, we have established a close connection with consumers in Guangzhou.Encourage more people to participate in exercise and motivate more active lifestyles. "

Nike Beijing opening ribbon cutting ceremony

Located at Sanlitun, Beijing Fashion Center, Nike Beijing will bring a personalized service and rich "365 activity experience" to Nike members to help them devote themselves to exercise and release themselves in the movement.Nike members can quickly conduct product query through the Nike App, or to register offline activities by clicking Nike Experiences on the app.The Nike experts in the store will also provide 1: 1 exclusive services to choose professional sports equipment or provide advice for wearing.

1F "Almighty home" revolves around Beijing's sports event and Nike's seasons theme

Nike by you product customization service area, consumers can DIY Beijing element pattern

B1 men's area

B1 women's area

The newly opened Nike Beijing covers an area of about 2,800 Square meters, with a total of two floors, providing urban athletes with women, men and children's related products and Jordan brand space, serving basketball, football, Running, fitness and other cities.In addition to the rich product portfolio, Nike Beijing has expanded the definition of sports, making movement limited to achievements, and it is also a self -expression, self -advanced and social way.During the opening period, accompanied by Nike's "constant, the winter movement theme will be" in winter, Nike Beijing will launch a series of related membership activities to inspire everyone to break the limitations of winter sports and experience winter fun in the movement.

The product booth is based on Nike GRIND

Nike Beijing also continues to practice the mission of sustainable development and applies environmentally -friendly recycling materials Nike Grind (environmentally friendly rubber from shoe products and waste recycling) to store environment design, such as product booths, sofas and other display props.

Together with partners to explore the future of retail innovation

As an important strategic partner who has cooperated with Nike for more than 20 years, he has experienced multiple market cycles with Nike and established a deep understanding of cooperation.

Tang Guzhang

Ms. Tang Guhuan, Vice President of the Customer Customer of Nike China, said: "Since the cooperation, we have always adhered to the embrace of 'consumer -centric' vision to create a better sports consumption experience for Chinese consumers.We will also continue to present Nike's unique retail concepts to consumers through Tao Rouke Store. "

As the leading retailer in the sports industry, Tao Rou has helped Nike's high -quality growth in China. At present, the Nike offline stores operated in more than 300 cities in China.At the same time, Taoju and Nike continued to explore the innovation retail model. It is the first partner of Nike's many innovative projects in China.For example, when Nike members enter a number of stores including Nike Beijing, they can feel the complete and consistent Nike member service experience.

When a member enters Nike Beijing or is located near the store, you can receive the latest dynamic push on the store via your mobile phone

Yu Wu, the international CEO of the international, said: "Nike is one of the most valuable sports brands in the world. It has the performance of industry leaders in brand influence and product innovation.And the field of retail digitalization has accumulated rich practical experience, and built a cross -scenario sports retail ecosystem that focuses on consumers.

Accelerate the process of market integration and large -scale serving Chinese consumers

In China's high -speed development of digital market trends, Nike sees Chinese consumers' thirst for creativity, convenience, and personalized consumer experience.

"Nike Rise Retail Concept Store is committed to serving the city. We firmly believe that physical retail can help inspire the enthusiasm of urban movements and let more people feel the fun of sports.""Nike hopes to shape a future market with physical retail -oriented and digital innovation as the wing. This time with the Tao Ris, Nike Rise is the starting point for us to upgrade the retail experience with strategic partners.Together with hand, to innovate to break the online and offline boundaries, and create a more connected retail experience for consumers. "

Hoi: Shanghai 001

Nike Rise: Nike Beijing brand experience Store

Nike Live: Nike Shanghai Jing'an Neighborhood experience Store

nike unite: Nike Shanghai Huaxia Preferred experience Store

At the beginning of last year, with the opening of Nike Live in Shanghai and Beijing, Nike has been fully landed in the Chinese market for the first time, including House of Innovation, Nike Rise, Nike Live, and Nike Unite.And individual.With the scale of concept stores in China, Nike will continue to deepen cooperation with strategic partners, accelerate the process of market integration, and create a future of retail experience for Chinese consumers.

Help Chinese sports development, inspire the next generation of sports inspiration

Nike believes that the power of sports can make people's lives better.Nike Beijing also designed a rich member activity with the consumer group of generations Z. For example, for the first time, he was equipped with a "sneaker culture" Nike expert in the store, inviting local people, opinion leaders to share inspiration, etc.Consumers participate in the exercise and encourage them to express themselves through sports and gain growth.

Star athlete Shao Jiayi, Shao Ting, with Nike experts and sports enthusiasts share sports fun

2021 is the 40th anniversary of Nike's entry into China. In the past 40 years, Nike has always insisted on providing high -quality innovative products and services to professional athletes and consumers, witnessing the vigorous revitalization of Chinese sports.At the moment when the sports boom continues to heat up and the movement method is becoming increasingly diversified, Nike Beijing will serve every consumer in the city, encourage them to move, and stimulate a more active lifestyle.

On October 15, 2021, Nike announced the "Private shoes Code Surveying Expert" -the mobile version of Nike Fit was officially launched on its official application Nike App.This help consumers recommend the most suitable sizes of quick -testing shoe code technology. It was previously launched in some designated shops. Now, for the first time, it provides consumers with a self -service experience for consumers through the mobile Nike APP.With this ultra -precise digital scanning technology launched in iOS and Android operating systems, Nike has once again achieved new breakthroughs in the field of digital retail: through more personalized and seamless digital -driven consumption experience to better serve China's flourishing developmentDigital retail market.

At the moment when the development of China's e -commerce platform is becoming increasingly mature, online shopping and shoe products have become the best choice for mass consumption, but the problems accompanied by size need to be resolved.The report shows that the wrong size and incompatibility have become the primary reason for people's online shopping return in recent years.Nike Fit's launch can effectively improve this problem. We collect data feedback and personal size preferences through member authorization, and provide customized shoe code suggestions for them.shoes code, help them find the shoes that suits them best.

The mobile version of the Nike Fit uses a series of high -tech combinations such as visual technology, data science, machine learning and artificial intelligence, and recommends the appropriate shoe code for members of Nike's different shoes.This is also the first time Nike has applied Apple's unique LIDAR lidar technology to the shoe code measurement in the retail field.

Establish a high degree of personalized connection with consumers

"China is the first market to add Nike FIT functions on the Nike APP. We will first fully promote this function in the iOS system. The Android system will be fully launched next month."Mai Xiuyuan said, "Two years ago, when I was the head of global digital products in North America, I launched Nike FIT technology in the local market. After coming to China, facing the larger consumer group, we found that size differences, online shopping online shopping, online shopping online, online shopping online, online shopping online, when shopping online,The lack of real -time measurement of physical data has become troublesome. For example, during the Double 11 period last year, the needs of the size of the size caused by the size deviation is the problem with the most customer service processing of Nike Tmall platform.Technology to alleviate this problem, thereby improving the comfort and performance of local consumers. "

"On the other hand, we are also pleased to see that Chinese consumers are very ahead of the acceptance of innovation and technology or digital consumption power. We hope to provide consumers with convenient, practical and highly personalized shoes size through Nike FitSolutions, establish a one -to -one in -depth connection between Nike and consumers, and help more new technologies and applications in line with local digital consumption habits to jointly shape the future retail market.

Innovative online shoes purchase experience

At present, the mobile version of Nike Fit can provide appropriate size recommendations to Nike members through two channels.

The first is recommended according to data feedback: Based on the authorized members of Nike, collecting consumers' personal history purchase records on the NIKE APP (with 2 or more shoes purchase recorders are preferred, and will eventually be open to all Nike APP users), according to the questionnaire according to the questionnaire)Collect the feedback of the shoe -based feedback to recommend the shoe code.

Mobile version Nike Fit is based on data feedback recommended shoe code

The second type of Nike members who use image scanning: using Apple iOS system and Android system (this function will be launched next month) can use reference to help to quickly scan to find suitable shoe codes for it.Nike FIT will measure more than 40 data points, providing shoe codes recommending shoe codes with an error of no more than 2 mm; it is equipped with Apple's latest LIDAR sensing scanning technology, and members of the iPhone 12 Pro and above models can realize that no auxiliary objects need to be used, and directly use their mobile phones to use their mobile phones.The camera scan the size of the feet to complete the size recommendation.

The mobile version of Nike Fit captures recommended shoe code through LIDAR technology image capture

All data measured through the mobile version of Nike FIT will be included in the folder of the Nike member, and when shopping, it is displayed simultaneously in the shopping page of the Nike App and Nike.com, so that everyone can choose the most suitable for them at any time.shoes code.

Accelerate the penetration of the "Move to Zero" operation in Nike's digital ecosystem to help develop in China

With the official launch of the mobile version of Nike Fit, Nike will further optimize product design, manufacturing and sales Links -better customized products based on data insights to meet consumer needs.According to the user data feedback during Nike FIT's internal testing stage, the return rate of online shopping has fallen by 11%, which indicates that providing consumers with more accurate shoe codes will effectively reduce the logistics and environmental impacts caused by returns, which also fully reflects Nike "Move to Zero's promises and unremitting efforts in the operations in the operations of Move to Zero ("zero carbon row" and "zero abandonment").

It is worth mentioning that the store version of Nike Fit has taken the lead in testing in some stores in China last year, and now it has expanded to dozens of Nike stores across the country to serve members from all over the country.Nike FIT technology is also used in the recommendation of Bra Fit -women's Sports underwear size to help solve the problem of insufficient Sports underwear and encourage more women to participate regularly.Bra Fit is currently launched in more than 300 Nike stores around the world, most of which are in China.It is expected that in the future, we will also apply Nike Fit to more widely in Nike clothing products.

With the continuous acceleration of the "face -to -face consumer" strategy, Nike drives a more personalized and seamless consumer experience with digital drive, thereby establishing a deeper connection with consumers in Greater China.The widespread application of Nike FIT functions not only bring high value -added services to consumers, but also help Nike members' growth, and take a new step on the road to providing comprehensive personalized services for members.

Nike cooperated with South Korean pioneer designer, creativity and cultural leader G-Dragon to launch shoes Nike Kwondo1.These new shoes symbolizing self -expression are also the second cooperative shoes launched by Nike and Quan Zhilong -the previous design theme and celebrate the long -term partnership.

In Nike, we believe that the movement has the power to create changes. We cooperate with those who have the same beliefs to jointly promote the boundaries of the movement and create new possibilities for the next generation.This shoe uses a white canvas design and Quan Zhilong's personal brand Peaceminusone logo to evoke the emotions of self, and bring innovation and creativity to the continuous development of sports communities.

"I hope that when I do everything, I can give myself expression, from dressing to creating their own style. For those who consider too much or too little, I hope these shoes can ignite the emotional expression of emotional expressionExplore, pave the way to pursue self. "

As an unprecedented shoe, Nike Kwondo1 stimulates the diversity of the style and breaks the identity guidelines and cultural barriers, just like Quan Zhilong himself.

The main features of this shoe include:

High -quality leather upper is integrated into the details of Brock, inspired by Nike Tiempo football shoes and classic golf shoes.

Modern -style shoe wings, detachable tongue and shoelaces aims to balance the beauty of formal and sports.

The full white color design creates a blank canvas for any style and match.

The heel on the heel is embroidered with a daisy pattern, along with the PEACEMINUSONE logo details on both ends of the insoles and laces, representing Nike's cooperation with one of the most creative designers in the world.

This shoe is named after Korean martial arts "Taekwondo", Quan Zhilong's Korean name "Kwon Ji Yong" and Nike's slogan "Just Do It".

[Features of football shoes] What are the design characteristics of football shoes?

The love of football shoes is still due to the high -tech content of football shoes. The technological content of a pair of top football shoes is far exceeding a pair of top basketball shoes, running shoes, kangaroo Skin, irregular shoe nails, hidden shoelace design and asymmetric shoe bodyThey only appear on football shoes, and because of these obsessions of football enthusiasts, these are also not available in other shoes.But no matter how perfect football shoes will become street shoes, this is mainly because of the characteristics of football shoes. football shoes focus on the touch of the ball and the weight of the shoes, so the shoes will be relatively small, and the football shoes of general professional players are full of football shoes.It is not easy to match the clothes with your feet; and most of the football shoes also have shoe nails, which is not conducive to usual wear.

What are the characteristics of football shoes? Not only is football shoes small, but also light, the shoe's so had a thicker and thickest Skin, which can effectively prevent impact.football shoe nails are conducive to changing directions at any time and Running.football shoes have special designs on the back and shoelaces of the shoes to meet different needs of various positions on the court. For example, T90 and Falcon pay attention to shooting, Adi's F series and Nike assassins pay attention to speed.And Nike's legend, CTR360.These football shoes are designed according to different locations, so they have advantages in one aspect.