Anta at the Innovation Science and Technology Conference released the road of breakthrough technology to lead the development of Chinese sports science and technology
In September 2012, Anta held the first innovation and technology conference through the theme of "Dynamic Innovation Future", through live broadcast forms and application AR virtual technology.
Cai Zhibian, general manager of the Anta shoes Innovation Management Center, said: "Anta clearly develops technological strength with brand professionalism, and the" movement "of" movement of the future "refers to sports, born for athletes, evolved for athletes;"It represents the dual engine of scientific and technological innovation and design capabilities;" Future "is to create a future -oriented professional sports product for the new generation of athletes and consumers in response to the needs of the era of big data."
Anta sports released the new generation of midsole technology and its application potential at the "Anta Nitrogen Technology" at the meeting."Anta Nitrogen Technology" gives the product the performance of "rebound, light quality, and durability", and brings a fast Running and high bomb jumping experience to professional runners and all sports enthusiasts.The new generation of midsole technology creates a sense of light Running; the first nylon elastic bodies embryo foam technology, in the supercritical state, combines disruptive elasticity through nitrogen physical foamingFunction.In addition, the midsole anti -deformation function is further upgraded, giving the sole stronger stability.
At the same time, Anta released two new product series using "Anta Nitrogen Technology" at the conference.The Anta C202 GT Marathon racing running shoes use supercritical foam material and dual -density midsole design, which ensures the stability of the high light rebound and cushioning of the shoe.Follow the foot type and strengthen the support of the foot.
In terms of basketball categories, the seventh -generation KT signature boots of Thompson, which collects high -bullet light and long -lasting movements.Relying on the new "Anta Nitrogen Technology", the nitrogen supercritical physical foam material is used to adjust the real needs of players and actual combat movements, and continue to use intelligent shock -absorbing black technology smart S.A.M to combine the new upgrade 3D FLOW system to continuously strengthen the shoe body body.Supporting performance and cushioning capacity.
The vice president of Anta brand, the Anta brand CMO Zhu Chenzhang said: "Looking forward to the future, Anta will always adhere to consumers with professional quality, continue to integrate global science and technology research and development power, and from human sports research, shoes design, material research and development, marketing, supply chain, etc.The first step of the new generation of the "Anta Nitrogen Technology" is the first step in the innovation.Among them, Anta Nitrogen Technology and Anta Hot Technology will jointly help the China Ice and Snow Teams in Beijing to achieve shining results."
About Anta sports products Co., Ltd.
The Anta brand was founded in 1991, and Anta sports products Co., Ltd. (share code: 2020.HK) was listed on the main board of the Hong Kong Stock Exchange in 2007. It is the world's leading sports goods company.Over the years, Anta sports has been engaged in design, development, manufacturing and marketing sporting supplies, and provides consumers with professional sports products, including sports shoes, clothing and accessories.Through diversified brand portfolios, including Anta, FILA, Descente, and KOLON SPORT, and the successful acquisition of the Finnish sports brand Group Amer sports in 2019, Amer sports owns international recognition brands, including Salomon, Arc'Teryx., Peak Performance, Atomic, Suunto, Wilson, etc., Anta sports aims to discover the potential of the public and high -end sports goods markets.