January 22, 2022,Nike Beijing brand experience Store (hereinafter referred to as Nike Beijing) officially opened.Connecting the pulse of urban movement with a unique digital retail experience, Nike Beijing is Nike and strategic partnership (hereinafter referred to as Tao Bo), which is the home of Nike members jointly created for consumers.Rise concept store.

As an important part of Nike's innovative retail concept combination, the RISE concept store adheres to the vision of Nike's "consumer -centric" and uses more innovative Nike to a broader Chinese consumers.

Men Lijun

Mr. Mon Lijun, Vice President of Nike China Store Store and Market Development Partner, said: "We are accelerating the shape of the future market with digital leadership, creating a more personalized shopping experience, and consumers in large -scale services. Two years ago, Nike first worldwide first.The home Rise concept store landed in China. Through the immersive experience of Running online and offline, we have established a close connection with consumers in Guangzhou.Encourage more people to participate in exercise and motivate more active lifestyles. "

Nike Beijing opening ribbon cutting ceremony

Located at Sanlitun, Beijing Fashion Center, Nike Beijing will bring a personalized service and rich "365 activity experience" to Nike members to help them devote themselves to exercise and release themselves in the movement.Nike members can quickly conduct product query through the Nike App, or to register offline activities by clicking Nike Experiences on the app.The Nike experts in the store will also provide 1: 1 exclusive services to choose professional sports equipment or provide advice for wearing.

1F "Almighty home" revolves around Beijing's sports event and Nike's seasons theme

Nike by you product customization service area, consumers can DIY Beijing element pattern

B1 men's area

B1 women's area

The newly opened Nike Beijing covers an area of about 2,800 Square meters, with a total of two floors, providing urban athletes with women, men and children's related products and Jordan brand space, serving basketball, football, Running, fitness and other cities.In addition to the rich product portfolio, Nike Beijing has expanded the definition of sports, making movement limited to achievements, and it is also a self -expression, self -advanced and social way.During the opening period, accompanied by Nike's "constant, the winter movement theme will be" in winter, Nike Beijing will launch a series of related membership activities to inspire everyone to break the limitations of winter sports and experience winter fun in the movement.

The product booth is based on Nike GRIND

Nike Beijing also continues to practice the mission of sustainable development and applies environmentally -friendly recycling materials Nike Grind (environmentally friendly rubber from shoe products and waste recycling) to store environment design, such as product booths, sofas and other display props.

Together with partners to explore the future of retail innovation

As an important strategic partner who has cooperated with Nike for more than 20 years, he has experienced multiple market cycles with Nike and established a deep understanding of cooperation.

Tang Guzhang

Ms. Tang Guhuan, Vice President of the Customer Customer of Nike China, said: "Since the cooperation, we have always adhered to the embrace of 'consumer -centric' vision to create a better sports consumption experience for Chinese consumers.We will also continue to present Nike's unique retail concepts to consumers through Tao Rouke Store. "

As the leading retailer in the sports industry, Tao Rou has helped Nike's high -quality growth in China. At present, the Nike offline stores operated in more than 300 cities in China.At the same time, Taoju and Nike continued to explore the innovation retail model. It is the first partner of Nike's many innovative projects in China.For example, when Nike members enter a number of stores including Nike Beijing, they can feel the complete and consistent Nike member service experience.

When a member enters Nike Beijing or is located near the store, you can receive the latest dynamic push on the store via your mobile phone

Yu Wu, the international CEO of the international, said: "Nike is one of the most valuable sports brands in the world. It has the performance of industry leaders in brand influence and product innovation.And the field of retail digitalization has accumulated rich practical experience, and built a cross -scenario sports retail ecosystem that focuses on consumers.

Accelerate the process of market integration and large -scale serving Chinese consumers

In China's high -speed development of digital market trends, Nike sees Chinese consumers' thirst for creativity, convenience, and personalized consumer experience.

"Nike Rise Retail Concept Store is committed to serving the city. We firmly believe that physical retail can help inspire the enthusiasm of urban movements and let more people feel the fun of sports.""Nike hopes to shape a future market with physical retail -oriented and digital innovation as the wing. This time with the Tao Ris, Nike Rise is the starting point for us to upgrade the retail experience with strategic partners.Together with hand, to innovate to break the online and offline boundaries, and create a more connected retail experience for consumers. "

Hoi: Shanghai 001

Nike Rise: Nike Beijing brand experience Store

Nike Live: Nike Shanghai Jing'an Neighborhood experience Store

nike unite: Nike Shanghai Huaxia Preferred experience Store

At the beginning of last year, with the opening of Nike Live in Shanghai and Beijing, Nike has been fully landed in the Chinese market for the first time, including House of Innovation, Nike Rise, Nike Live, and Nike Unite.And individual.With the scale of concept stores in China, Nike will continue to deepen cooperation with strategic partners, accelerate the process of market integration, and create a future of retail experience for Chinese consumers.

Help Chinese sports development, inspire the next generation of sports inspiration

Nike believes that the power of sports can make people's lives better.Nike Beijing also designed a rich member activity with the consumer group of generations Z. For example, for the first time, he was equipped with a "sneaker culture" Nike expert in the store, inviting local people, opinion leaders to share inspiration, etc.Consumers participate in the exercise and encourage them to express themselves through sports and gain growth.

Star athlete Shao Jiayi, Shao Ting, with Nike experts and sports enthusiasts share sports fun

2021 is the 40th anniversary of Nike's entry into China. In the past 40 years, Nike has always insisted on providing high -quality innovative products and services to professional athletes and consumers, witnessing the vigorous revitalization of Chinese sports.At the moment when the sports boom continues to heat up and the movement method is becoming increasingly diversified, Nike Beijing will serve every consumer in the city, encourage them to move, and stimulate a more active lifestyle.

1. What does shoes culture mean?

The origin of shoes can be traced back to the early 19th century and is a product of technological progress and social change.In that era, not everyone could perform sports. Having a pair of sneakers that could improve sports performance were a reflection of superiority.People prefer tennis during this period, and the maturity of rubber technology has promoted the popularity of rubber bottom canvas shoes.tennis was a noble movement during this period, and rubber bottom canvas shoes naturally became a symbol of social status.

Fascism, which appeared in the 1930s, caused the general public's pursuit of perfect body, and the development of technology allowed sneakers to achieve civilian sneakers through this opportunity.

In the 1950s, television entered millions of households, which was an important opportunity for the rise of sneaker culture.Many sports stars and their shoes they wear have become the goal for people to chase.With the popularity of these sports stars, various sports gradually have their own exclusive sneakers, and the sneaker market has begun to be subdivided.

In the 1970s, American basketball shoes culture began to transform into a cultural symbol.During this period, there were two major events: Nike signed a basketball newcomer Michael Jordan, and Adidas signed the black rap band run-DMC.These two things pushed basketball shoes to a wider audience, and also led the trend of street sneakers around the world-that is, the so-called sneaker culture in the 1980s.

The meaning of sneakers

1. The indispensable part of basketball career

Provide protection for you, support every ball that supports you, whether it is victory or failure, it always participates, such as a friend, companion, listener, not simply meaningless with meaning.

2. It is a culture, a spirit

When the sneakers are given a mission, you will carry your basketball dream and go forward along the way.Playing balls you like, you will feel practical and more confident.Because of its special existence, sneakers are not just as simple as sneakers.It is a symbol, a witness you want to fight for it.

3. It is also a kind of sustenance, which is the continuation of basketball dreams

Reality is always reality. After work, many people really can't think of playing unrestrainedly like that before.And sneakers are lingering dreams.Even if you haven't played for a long time, even if your ball skills have plummeted, even if you feel at all, when you re -put on the sneakers and go to the court, the familiar feeling will come back, and all the troubles in front of you will disappear.You will think of how obsessed you are, how fascinating basketball.From morning to night, there is no problem.You will think of how you used to be progressive.Those lost balls are in sight, and you don't want to let it happen again.You will think of yourself, have a group of iron brothers.Playing with calls, those days when skewers are grilled and talked about each other.You will think of the past, and you meet her because of basketball.

shoes, it is such a special existence, a kind of emotional sustenance.

3. Getting started with sneakers

Sneaker disassembly

Here, shoes refer to general sports shoes, because the types of sneakers are different, and the design is very different.In general, sports shoes are divided into two parts: upper and soles, and the soles are composed of three modules: inner sole, midsole, and large sole.Due to the different versions, the names of each module are slightly different. Generally, a pair of sneakers consist of the above parts. Next, look at the role of each module.

1. Toe: Protect your toes.

2. shoes bile trimming: breathable.

3. Belt: protect your feet and fix.

4, tongue: protecting the back, fixing, wrapping.

5. Rear follow -up film: Avoid hurting Achilis tendon.

6, rear block: stable heel.

7, ankle foam: protect the ankle and comfort.

8. Inner bottom and insoles: evenly distributed foot pressure, support, and sweat absorption.

9, midsole: shock absorption, energy rebound.

10. Bottom: non -slip and wear -resistant.

Sneaker technology

A pair of sneakers, with excellent shock absorption function and rebound ability, even excellent.However, from the perspective of biomechanical characteristics, sneakers need to consider 6 latitude such as shock absorption, elasticity, bottom pressure, grip, reversing, and stability.

Sneaker term

1. OG = Original: The first year color scheme, that is, the original classic color matching of the shoes.Retro refers to the re -engraved version.

2. HIGH: Gang Gang, MID: Mid -Gang Low: Low Gang Edition

3, AC: vulcanized rubber reinforced outsole material, BR: breathable mesh material, SUEDE: suede material, LTR = leather: leather material, LUX: high -end luxury version.

4. CL = Classic: Some shoes will be subdivided into three Levels. C is the basic version of them, and it is usually a retro ball style of Nike.

5. PRM = Premium: The high -end version, that is, the level of one level higher than C, workmanship, shoe lining, etc. are more detailed. The shoelaces usually use the metal head.

6. Sprm = Supreme: The top version will be the highest specifications of this shoe. You can see more exquisite designs, usually the price is the top.

7. SE = SPECIAL EDITION: Special version

8. PE = Player Exclusive or Player Edition: Player version, the brand created by the brand for a specific player, generally not mass production.

9. EP = ENGIERED PERFORMANCE: High -end basketball shoes version of performance design.

10. TB = Team basketball: The style designed for team clothing and main color matching.

11. TR = Trainer: training shoes, usually designed for different Running or training movements.

12. SB = Skateboard: Nike's skate shoes series.

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What brand is jordan

Jordan is a brand of Nike. It is a brand specially established for Jordan. Chinese is called Air Flying. Although this shoe did not have strange color matching and novel technology at the time, no one could think of it. This would be the beginning of a myth.EssenceChasing the source.Jordan was a revolutionary product that year. It was banned by the NBA for violating the NBA's "unified dress" regulations.Michael was still doing it, and he was still wearing it, which was fined up to $ 5,000 per game.At the same time, Michael Jordan emerged in the league and international competitions.

This series of sneakers far ahead of other products in terms of sales and market demand.The core of this product is the perfect combination of athletes and technology -Michael Jordan, the most dazzling superstar in the history of basketball, and basketball shoes accompanied by superstars to experience brilliant career, highlight his unremitting pursuit of function, innovation and achievement.

Which country is Jordan from

USA.Air Flying is Nike's most famous NBA star Michael Jordan in history.In 1985, Michael Jordan was signed by the sporting goods manufacturer Nike Nike, a small manufacturer at the time, and Nike Nike immediately launched the first sneaker named Jordan for Jordan.

The difference between AJ and Jordan, China

The full name of AJ is Air Jordan. It is a brand set up for Jordan for Jordan. Chinese Jordan is a brand established by Chinese dealers under the name of Jordan and Jordan's logo.

AJ is the abbreviation of Air Jordan. It is a series of brands owned by Nike Company. The famous American basketball player Michael Jordan first endorsed and has a cooperative relationship with many NBA players.AJ's sneakers attract a large number of sneaker enthusiasts with their feelings and sneaker technology, which is the price of 1000-4000.Jordan is a domestic brand Qiaodan is its English name. The stores are located in the streets of China. Basically, there are 3-4 Jordan specialty stores on the pedestrian street.The clothes and shoes inside are complete and the price is very close to the people.

Jordan brand online store inventory & gt; & gt;

1. What are the classification of sneakers?

1. basketball shoes

Due to the vertical jump of basketball and the movement of left and right movements, basketball shoes are usually strong in large structures, outstanding cushioning performance, and enhance the athletes' endurance and elasticity.The water wave pattern of the sole can provide the friction of stopping, starting, and turning; the reversing system combined with the natural reversal of the front and rear feet, improves stability and control, and responds more sensitive and fast when it is rapidly turning.The sole uses human -shaped "miracle rubber", which will not leave a mark on the wooden floor of the basketball hall.The rear and flat, the large forefoot with deep bending grooves greatly enhances contact with the ground.basketball shoes are mostly synthetic or leather, making it stronger, and most of them are designed with medium and high -top -high -top design to protect the ankle.

2. tennis shoes

tennis is a movement that requires fast movement in both feet, and the probability of movement in the forefoot is particularly high. Therefore, the design of tennis shoes will focus on the fixed effects on both sides of the feet and the degree of wear resistance at the bottom of the front foot.Generally, the sole is relatively wide and flat, and has a sense of stability.The upper is used by the combination of leather or leather and nylon mesh, which can make the shoes more holding, shock absorption and buffer.The sole is also generally non -slip water ripples, which improves the speed and effectiveness of horizontal motion.

3. football shoes

There are rubber shoe nails on the soles, and the upper is made of kangaroos or synthetic Skin.Kangaroo Skin is like the second Skin of athletes, making it feel good for the ball, light and durable.Adidas also uses Predator Falcon technology to enhance the control, directionality and accuracy of contact with the ball. While the sole trap is to reduce the grip performance of the sneakers while reducing the nails to the ground pressure.

Second, different sneakers type selection

1. Classic (Classic)

This type of sneakers are particularly versatile. Whether you go to work or out of the street, you can control any dressing.A pair of black or white classic shoes can be blended with your costumes well, and can be worn all year round, and it will never be outdated because of the classics.

2. Comfortable

Classics may not be the most important. For those who wear sneakers all day, comfort is actually the most important choice.When it comes to comfort, everyone may think of Boost. As the most popular cushioning black technology design, everyone has always been considered as the most comfortable sneaker series in history.

3. wear -resistant (wearProof)

Wear -resistant sneakers are usually cheap, very durable and wear -resistant, and never worry about scratching or wear.No matter what kind of torture, this type of sneakers can bear it.You will still love them like when I open the box hundreds of times, because they are really resistant.