On December 26, 2020, China s leading sports goods brand 361 on the Group brand Day, 2020, on the 361st day of the year, held the co -branded" Three Body "with the theme" Love Still "on the 751D Park in Beijing.Product conference, this is also the first time that the IP of "Three Body" has cooperated with sporting goods brands globally.
361 released a series of co -branded black technology products on that day, defining the new trend of science and science strokes, and reunited to gather together.The new products include AG1-PRO equipped with a new three-state (3TECH) technology system, that is, the first version of "Three Body" designed by Alon Gordon's first signature shoe AG1.At the same time, the three-state running shoes, basket tide-signal shoes, inspired by "three-body people" as creative and using the German Red Dot Award-winning technology should be available for "Heng".
On the night of the event, the representatives of 361 , the three -body universe, and gathering costumes, brand spokespersons Tan Weiwei, Xu Can, Li Zicheng, and brand's best friends Wang Runze, industry media and opinion leaders have witnessed the release time for the new product.The subsequent scene show "science disseminated function" was full of wind. Teacher Liu Yong, the top domestic designer who won the Golden top Awards twice.The ghost countdown to reproduce the cool science fiction scene of "Three Body".The theme of "Earth Past", "Dark Forest", and "Death Eternal Life" shows 15 sets of avant -garde clothing with 15 sets, 14 sets, and 26 sets of 26 sets of machines. The dark tone is matched with silver, orange -red and interstellar camouflage embellishment, taking into account bothIn the future, with technology, visual feast combines music mood, as if in the universe of "Three Body".
361 adheres to the brand spirit of "more love", and is committed to providing high -tech professional sports equipment for young people who love sports to better help them achieve better sports performance.The new product of the "Three Body" IPs this time, the 361 series of Black Technology's 361 series will define the science and science and science and stroke.From the starting point, the next 361 will be launched one after another, and the "science dislas function" series of products will continue to lead domestic sports brands.
361 Joint Gathering Gathering Day to empower the "Three Body" super IP joint products
As a well -loved Chinese science fiction classic at home and abroad, "Three Body" has built a fantasy world, representing the top level of Chinese science fiction works, and has unlimited IP development potential.361 sports brand cross -border cooperation in domestic science fiction top flowing "Three Body", playing a new height of IP co -branded, not only highlighting the image of brand science and technology, but also reflects the brand's courage to challenge and innovate.
Mr. Zheng Yexin, general manager of the 361 brand Business Management Center, said: I am glad that 361 can become the first sports brand of "Three Body" IP in the world."Three Body" reflects the grand cosmic view of the universe, and at the same time, you can also feel the love of the ever -through -life of the earth's civilization, which is in line with the brand spirit of 361 "more love".The concept of technology and 361 "dedicated to providing higher -tech value professional sports equipment" concept is perfectly matched. 361 hopes to organically integrate science fiction elements contained in the three -body IP, strengthen the personality and value expression of the product, so as to establish a deep level with consumers with consumersEmotional connection.
"Three Body" author Liu Cixin said: I am very happy to see that "Three Body" cooperate with domestic leading sports brands 361 and collide with products that bred technology and aesthetics.It is hoped that such cooperation will make more young people in China see that the Chinese science fiction culture industry is constantly improving, and Chinese sports brands are developing vigorously.

Activity site
In recent years, 361 has actively grasped consumer trends and continued to explore new IP marketing gameplay. It is very creative and innovative, constantly satisfying consumers' preferences and closer to youngness. The joint name of "Three Body" is also an important step.Prior to this, 361 has cooperated with popular IPs such as Gundam, Pepsi, QQ Speed, Crossing fire, and Little Huangren.The brand image and popularity helps the brand to transform to youth.
It is particularly noteworthy that the 361 joint "Three Body" gathering limited edition customized gift box will be available to the gathered together. The gift box contains 361 black technology pointed goods -Qi suspension should take "Heng", "Heng", "The illustration album, book and customized postcard.The overall packaging of the gift box uses the black color matching of the ocean. The "scientific science dis lasters" is full and has a lot of collection value.361 'cooperation with the IP and gathering of "Three Body" IPs perfectly integrates the brand, channels and markets, and promotes the explosive transformation of traffic.
Black technology creates product power, 361 has set off a new trend of "scientific science and science function" in China
This group brand day event, 361 black technology can be seen everywhere. Among the three new shoe products launched, all three-in-style basketball shoes of three-state running shoes and AG1-PRO "Three Body" are equipped with 3TECH technology again.The system, while the third basket tide -signal shoes applies Qu! KFOAM technology and "three body" concept design.

361 three-body three-state running shoes-Fantasy Night

361 three-body three-state running shoes-star field

361 three-body AG1-PRO
3Tech is composed of NFO, QU! KFOAM, QU! Kbalance. Among them, NFO materials are added with high performance elastic bodies to achieve the effects of softness and feet.; Qu! Kbalance's TPU played a role in conducting front and rear palms, while the embedded glass fiber board achieved the effect of rapid response and resistance.

361 three-body basket tide-signal shoes
At the same time, the black technology -sharp air suspension should be available for "constant", and the gas suspension should be used to win the German Red Dot Awards. The use of air as a warm -filled material for clothing can automatically inflatter and keep warm.Environmental friendly.

361 qi suspension should wait for "Heng"
The design inspiration from the warm suit comes from the dehydrated people who need to face the harsh environment in "Three Body". The color system is mainly dark, with a clear style, a sense of futuristic and technological, and extremely functional.
361 always believes that technology is the core driving force of sports brand development. It has been continuously increasing investment in scientific research, and has improved its product power with professionalism to meet the needs of different markets and consumers.The "Three -Body" co -branded black technology products developed for this forging this time have a sense of science and technology and futuristic.Its original technology, novel materials, and excellent dressing experience increased the overall sense of function; combined with the design of science fiction avant -garde style and dark tone, it also highlights the avant -garde temperament and future texture of the product. It is believed that it is led by 361 .A wave of "science dislas" is about to attack.