The strength analysis of the strength of Boxi and outdoor clothing enterprises advocates new and natural outdoor lifestyles
1. Introduction to Boxi and Outdoor clothing companies
Pelliot Boji, founded in Beijing in 2012, is a brand new and natural Outdoor lifestyle brand. It is committed to bringing high -performance and high experience value to Outdoor enthusiasts.Pelliot Boji and inspired by natural things and natural aesthetics, focusing on the innovative design and research and development of Outdoor functions, and continuously launching technology -leading super -sports items.Long -term support for mountaineering communities, scientific examination expeditions, and research on outdoor sports in universities, Tsinghua mountaineering team designated Outdoor equipment brands, and Peking University Mountaineering Team designated Outdoor equipment brands.
Second, Boxi and Outdoor clothing brand strength
As the Chinese New Natural Outdoor Leading brand, Pelliot Boji and Polartec, Event, Cordura, Primaloft, Dermizax, Vibram, Polygiene, Recco, etc. have reached strategic partners. Ry Award Silver WinnerThe Asian Outdoor Industry Awards, Outside China Outdoor equipment Awards and other industrial prizes, and have the following technologies:
1. StormBreath waterproof and humid technology:waterproof index 100,000, blocking rainwater, dampness and breathability.
2. Stormshield Wind Shield Technology:Wind preventing cold, humidity and warmth.
3. Wormlock lock temperature technology:The constant temperature system and the temperature are long -lasting.
4. StormDay Speed Dry Technology:Cooling is fast and dry in high temperature and humidity.
5. P-Eryergy TECH heat storage technology:Kurzyin ion technology and efficient reflection of human thermal energy.
3. Bobs and Outdoor clothing-win-win cooperation
(1) Cooperation brand:Boxi and Pelliot
(2) Product series:
1. Performance
In response to the variable Outdoor environment, join hands with multiple top Outdoor technology in the world to reach strategic cooperation, develop professional performance products with industry -leading standards, use precision -level fabrics and process details, strengthen technology protection forces, and provide professional Outdoor sportsmen with peace of mind equipmentsupport.
2. Mountain
In 2021, Pelliot opened the Outdoor product line of the mountain system, aiming to create a relaxed and exquisite Camping time and enjoy the free switch between cities and Outdoor.Return to nature, Go Camping!
3. Classic
The classic series adheres to the pure Outdoor gene, focusing on functionality, comfort and durability, and also has a sense of fashion design.
4. Training
The use of functional technology fabrics, which meets human mechanics as the design foundation, ensures flexibility of sports and meets the dual needs of young groups for sports and comfort.