Analysis of the prospects and development trends of outdoor supplies in the outdoor market prospects
1. What is the Outdoor market prospects
Outdoor supplies refer to some equipment that need to be configured when participating in various adventure tourism and outdoor activities, including Outdoor Bags, Outdoor shoes, Outdoor clothing, clothing accessories, camping equipment, etc.The development of the Outdoor equipment industry is closely related to the development of outdoor sports.Among major countries and regions in the world, outdoor sports in Europe and the United States are leading positions. It is an indispensable way for the people to have a stable and sustainable demand for Outdoor sports products in Europe and the United States.Outdoor movements in my country rose in the 1980s, and their development was relatively backward.In recent years, the promulgation of the national fitness policy and the dilemma of the epidemic have stimulated the enthusiasm of domestic residents for outdoor sports such as Camping and RVs, prompting the increase in demand for Outdoor supplies, rapid growth in the industry, and showing a continuous growth trend.
Data show that the scale of revenue in the global Outdoor industry industry in 2020 was 159.954 billion US dollars, an increase of 28.3%year -on -year; the scale of revenue in my country's outdoor products industry was 169.300 billion yuan, an increase of 6.4%year -on -year.In 2021, the revenue of the global Outdoor industry industry revenue was 18.1235 billion US dollars, an increase of 13.3%year -on -year from the previous year. The revenue scale of the Outdoor industry industry in my country was 183.100 billion yuan, an increase of 8.2%year -on -year.
In terms of the total retail sales and brand shipments, the total retail sales of outdoor products and brand shipments in my country have fallen slightly. In 2020, it was 24.52 billion yuan and 13.88 billion yuan, respectively, with a growth rate of -2%and -2%.With the improvement of the epidemic and the increase in demand for outdoor sports, the total retail sales of Outdoor supplies and the total brand shipments are expected to rise in the future.
From the perspective of competition, my country's outdoor products industry starts late, and the market has been occupied by international brands with high market awareness and strong professional and technical strength. Most domestic brands are concentrated in the low -end market and the market share is low.With the rapid development of domestic brands in recent years, the market share of local companies has increased.
From the perspective of the prospect, there is still a large gap between the participation rate and the industrial scale of my country's outdoor sports.From the perspective of Outdoor participation rates, my country is only about 10%, while the United States and European countries such as Germany and the United Kingdom have basically more than 50%of the outdoor sports participation rate.Therefore, my country's Outdoor participation rate has increased space, and the Outdoor market market needs to be excavated.It is expected that the global Outdoor industry industry revenue scale will reach 236.34 billion US dollars in 2025, an increase of 4.4%year -on -year; my country's Outdoor product industry revenue scale will reach 240.960 billion yuan, an increase of 6.5%year -on -year.
2. Analysis of the development trend of Outdoor supplies industry
my country's Outdoor market market is in a rapid development stage. Due to the low threshold for entering the industry in the early stage of the industry, the phenomenon of homogeneous competition is relatively obvious. Domestic brands are shaping the special brand culture through differentiated marketing, and concentrated in the densely cloth points of second- and third -tier cities. The popularity and competitive strength are constantly improving. At present, the domestic Outdoor market market has formed a pattern of mutual penetration and competition between international and domestic brands.The focus of competition has gradually evolved from the initial output competition and price competition to channel competition, and then to the current brand competition stage, future industry competition will be developed in depth in the competition in comprehensive strength.