China Outdoor Brand Pelliot Boji and London Fashion Week
On September 12-17, 2024, London Fashion Week ushered in the fortieth anniversary. As a global weathervane, it is known for its diversification and creativity. Wide attention of trendy names and fashion media.Chinese Outdoor brand Pelliot Bobs and "NatureShell Natural Shell" theme showed a stunning appearance, becoming the first Chinese Outdoor brand in the history of the London Fashion Thursday.
This time, the creativity of Bobs and the "Natureshell Natural Shell" show comes from China's vast, diverse geological environment and precious and natural things contained in China. The perfect fusion of aesthetics, through the creative experimental design, breaks the boundary of professional Outdoor and urban fashion. In the interactive scene of cities and Outdoor, a beautiful imagination of the new and natural Outdoor lifestyle has created an exclusive natural show. Field and fashion Outdoor collar.Mainland Chinese actresses Xuan Lu, trendy master Vallerie, Fiorella, international supermodel Skelly, and many media such as Vogue and Bazaar and other media and fashion bloggers have visited the show.
At the Tenth anniversary celebration of London Fashion, Bojihe also released the global designer cooperation plan of Pelliot Global Designer Cooperation. As one of the fashion layout of Boji and Pelliot Fashion, the plan is committed to it with outstanding designers and brands around the world, brand, brand, brand, brand, brand, brand, brand, brand, brand, design colleges, fashion media and associations, etc. to reach in -depth cooperative relationships, create super fashion items, and cultivate and support outstanding young designers and excellent original design brands to provide one -stop new retail from production, operation, to promotion and sales Solution.
Compared to similar brands, Boji and more fashionable genes.From the early cooperation with the clothing design association and college, to the fashion Bazaar, the top Chinese clothing designer Wang Peiyi, pioneer designer MENG Huiting, etc. The new trend and other designer projects, the fashion layout of Boji and Pelliot Fashoin is committed to bringing Outdoor original products with innovative design, professional and trendy attributes to global consumers and Outdoor enthusiasts.
With the continuous enhancement of Chinese culture's extensive spread and influence globally, Chinese brands are gradually moving towards the center of the world stage.As the first Chinese Outdoor brand in London Fashion on Thursday, Boji and the use of international fashion stage to blow the wind of Chinese Outdoor innovation to the global market, not only letting global consumers see the professional design of Chinese Outdoor clothing, but also It is to let the world see the unstoppable fashion power of Chinese Outdoor brands represented by Boji and Chinese, so that the world can see the innovation and unique cultural connotation of Chinese brands.
Bo Xihe was founded in 2012. As an advocate and pioneer of the new and natural Outdoor lifestyle, in the past ten years, he has continued to continue writing Chinese -style Outdoor stories to achieve a milestone incident in the development of the industry.In August of this year, Boxihe received hundreds of millions of yuan B financing led by Qiming Venture Capital, becoming the largest -scale financing in the B -round stage of China's Outdoor industry.
At present, Bobei has the Performance 7 Summits Expeditions, China s largest world seven peaks. Exploration of the test significance; at the same time, comprehensively support the research and development of outdoor sports in Chinese universities, and reach strategic cooperation with colleges and universities such as Tsinghua University, Peking University and other universities, and become designated Outdoor equipment providers. The industry's first "Functional Materials R & D Teaching Practice Innovation Base".