Culture is the soul of an enterprise. In order to further promote the culture of Red Bean, on the afternoon of February 3, 2018, the 2018 Red Bean Cup "Corporate Culture Knowledge Competition" was held in the chain business school.This competition is among the functional lines, online sales lines, production bar lines, men's clothing lines, and group purchase line lines from Hongdou Co., Ltd..

The content of this competition is novel, and the innovation adopts the "points system" competition system. It is divided into four major Links: "concentric cooperation", "eye disease and hands", "a daughter -in -law", and "World War I to the End". The atmosphere of the competition was more active and enthusiastic.

After many fierce competitions, the final production line won the championship, and the men's clothing line and group purchase lines followed closely.

The Red Bean "Corporate Culture Knowledge Contest" mainly involves: the report of the 19th National Congress of the Communist Party of China, the party building of the corporate, corporate culture, and the "Modern Enterprise System with Chinese Characteristics" and other corporate culture knowledge, which provides a valuable understanding of the red Beans and red character for the majority of employees.Chance.

Red bean men's clothing, let love accompany.On January 21, 2018, Yang Qisheng, Assistant General Manager of Red Bean Co., Ltd., and director of Red Bean Men's Chain Company, led the "Red Bean Men's Love Group" to walk into the elderly home of Licheng Center, Suining County, Xuzhou, Jiangsu, and gave the elderly a special warm companionship.EssenceRed Beans men's clothing gives the old people with warm winter clothes.

The weather was cold, but the elderly home in the center of Licheng Town was lively and extraordinary.The volunteers of the "Red Bean Men's Love Group" are talking with the old people, pulling their families, and asking the old people to warm up, while also preparing the "Red Bean Warm Heart" brand of winter clothes for the elderly, and do some labor that can do it, so that the elderly people in the cold winter are in the cold winter.You can also feel the thick red bean feelings.The volunteers of the Love Group and condolences in addition to the warm winter clothing and fresh fruits, and also prepared a wonderful show for the elderly, beautiful songs, beautiful dances, praised countless Sichuan opera changes ... Wonderful on the stage ...In the constant, the old people on the stage were full of happy smiles.

The Red Bean Men's Love Group stated that as the inheritor of Chinese culture, we have responsibility and obligations to care for the elderly, let the old people feel the strong red bean love, feel the children's companionship, and hope to wake up this activity to wake up this activity to wake upThe "companion" consciousness of contemporary children, conveying the "love" culture of red Beans, driving more people to care and support the elderly, promote the traditional virtue of respecting the elderly, practice social responsibility with practical actions, effectively help the social disadvantaged groups, spread red Beans, spread red beansfeelings.It is reported that this condolences the first stop of the "Red Bean men's clothing, Make Love Companion" public welfare activities for this condolences. Our love story is not yet to be continued ... Red Bean men's clothing, let love to accompany the second stop of the second stop of the true love, pleaseexpect!

On March 12, 2018, Red Bean Men's Fashion and Environmental Graffiti Activities were officially launched in Red Bean Industrial City!

At the same time, the event will also use the national key store window to run the launch of fashion and environmental protection graffiti activities throughout the year. It will use practical actions to pass red Beans and green character to practice green environmental protection responsibilities.

In the early spring season, all things recovered, and the hope and hope of spring.This time the red bean men's "manhole cover and graffiti" part of the red bean industrial city manhole cover. The event site passed the five constant ways of benevolence, righteousness, etiquette, wisdom, and faith, contemporary core values, red Beans integrity, gratitude, innovation, excellent corporate culture, green environmental protectionFor the theme, use green organic and environmentally friendly materials for graffiti, so that the old manhole cover of Red Bean Industrial City has changed the new appearance, and also tailored a set of "green" new clothes for red Beans to make the red bean industrial city in early spring more dynamic and fun.EssenceDifferent color collisions made the original cold manhole cover active instantly, adding a unique landscape to the public welfare publicity of the beautiful red Beans, and also conveyed the environmental concept and green character of red Beans.

At the same time, Red Bean Men's tribute to environmental protection, the "store window and graffiti" section will be replaced with "spring bloom", "summer vitality", "autumn Jingmei", "winter wild" in key stores in the country.art graffiti window with the theme of four seasons.Use different themes to interpret the natural beauty of the four seasons, express their love and longing for a better life, and call for green transmission.At the same time, the colorful four seasons will also give customers a different colorful experience. It will also renew the window of red Beans and men's clothing, put on the "green" four seasons costumes, and also make the green concept of "beautiful Chinese beautiful red Beans" echo in different cities.New retail of men's clothing adds color.

There are such a kind of existence around us, and they are not humble.When you see it or not, it is there, there is no gorgeous coat, no color of the soul; every day coming and going with the bustling, but there is no stay that belongs to them.The whole air, the manhole cover here, there is no temperature, the window here, there is no color, but when they are on a colorful coat, you will find that they can be so beautiful!

"Green water and green mountains are the golden mountains and silver mountains." The report of the 19th National Congress of the Communist Party of China pointed out that adhering to the harmonious coexistence of people and nature must establish and practice the concept of green mountains and green mountains.Beautiful China is the largest capital of sustainable development. In the future, we must continue to practice this concept in practice."Beautiful China Beautiful Red Bean", 2018 Red Bean Men used a colorful painting beautiful China. The fashion and environmental protection graffiti activities were officially launched. They used actual actions to pass red Beans and green character to practice green environmental protection responsibilities.The 2018 Red Bean Men's Fashion and Environmental Graffiti Campaign has not been continued. Please look forward to the colorful four seasons!

2018 is the beginning of the country's full implementation of the spirit of the 19th National Congress of the Communist Party of China. It is the starting point of the reincarnation of red Beans.The critical year of layout.The market storms change, but "change" but not broken, conforming to market development, and if you want to be based on a foothold, you must "new".2018 Red Bean shares will keep up with the pace of development, seize the opportunity of smart development, and start a new journey of "smart red Beans" around better, faster, and stronger.

Better: Opportunities in the new era to motivate intelligent development better

In the past 2017, the Red Bean men's clothing completed the transformation of the ten -year transformation process. As the beginning of the second and ten years of transformation, 2018 will also fully start a new road of intelligent transformation and upgrading.Faced with the background of the rapid iteration of the Internet, Hongdou shares fully realized that only by using the Internet thinking model to integrate traditional industries, through independent research and development, technological innovation, and store consumption upgrades, and continuously injecting "intelligent" blood into enterprises can we be more ableGood and faster developing economy.

In the new era and new challenges, in the face of fierce market competition, consumers' personalized experience in Internet information has become increasingly obvious, which has brought a lot of challenges to the transformation and upgrading of enterprises.Ten years of Lan Lan and hardships, the red Beans men's clothing has faced the difficulties, seeking development in the "low tide period", always adhering to the market and customer -oriented, focusing on products, building brands, and continuously enhance brand connotations, thereby accelerating the pace of transformation and upgrading.In 2007, a "built -in brand clothing" sounded the horn, marking the comprehensive transformation of Red Bean men's clothing.Ten years of development has been difficult, and has experienced three times, four breakthroughs, and ten years of hard work."smart Red Bean" began to build.For ten years of hard work, the older, the red bean men's clothing successfully transformed.The ten -year development road of red bean men's clothing: Three times, showing its good brand courage. At the same time, the continuous development of performance scale also highlights its strong brand strength.

Challenges often coexist with opportunities, new opportunities, new journey, new era coming, the challenges must be faced a lot, but more of development opportunities. Another transformation of Red Bean shares is coming.Seize the development opportunities in the new era and fully promote better development of smart red Beans.

Fast: new technology landing helps to promote intelligent development faster

"Technology is the first productive forces." In the era of the era of Internet, the Internet of Things, and data, only the integration of technology can develop in the long run.Facing the major development of the Internet economy, Red Bean Co., Ltd. continues to surpass itself, adheres to the innovative business model, and in the new market environment, integrate brand resources, use new technologies, innovate products to develop new retail, and strive to achieve brand surpassing.

From the 2015 Red Bean proposed the concept of "smart Red Bean", to 2016, the red bean men's smart store -Nanjing Lishui Store and Wuhan Store opened. The new model of intelligence has made substantial progress.It was praised, and good sales performance also confirmed the direction of smart stores.2017 is the beginning of the comprehensive implementation of Hongdou shares. This year, Red Bean shares focus on the overall construction requirements of smart red Beans to cooperate with the world's largest management consulting company Essezhe to start a new stage of comprehensive implementation of smart red Beans; from vertical e -commerce companiesThe PC side was launched to the full launch of the vertical e -commerce app Hongdou Mall, and it also opened the gorgeous transformation of Red Bean shares to complete the vertical e -commerce. In the same year, the Red Bean Co., Ltd. was launched, marking the beginning of the smart development of Hongdou.

In 2018, Red Bean Co., Ltd. will use new technical means such as the Internet, the Internet of Things, and big data to comprehensively create a new look of smart red Beans and help the smart development faster.

Stronger: New retail promotion supports smart development and develop stronger

smart development is a hot word.In recent years, Red Bean men's clothing has been market -oriented. Through win -win results, fresh blood has been injected into the continuous development of the red bean men's chain.The Internet economy has developed rapidly, big data and artificial intelligence have become mainstream advanced technology, and the term new retail is also born.

The new retail development of the enterprise is based on the Internet. By using advanced means such as big data and artificial intelligence, the production and sales of products are upgraded and transformed, thereby reshaping the business structure and ecosystemIn -depth integration of the following experience and modern logistics.

Red Bean shares will integrate this and implement this in -depth implementation of the industrial chain terminal.In June 2016, the first smart store opened, with brand special products as its core, interactive experience consumption as the concept, and "love" culture as the foundation, showing consumers a refreshing new consumer experience, showing the red bean shares of Red Bean shares, showing the red bean shares.Intelligent development potential.Relying on smart development, on the one hand, Red Bean Co., Ltd. will create its own brand specialty products, and use brand products and intelligent construction to increase the pace of innovation, and develop new products suitable for the market and meet personalized consumption needs; on the other hand, continue to adhere to the chain chain monopolyAt the same time as the road, we will give full play to the advantages of the terminal channel and innovate in terms of business models to adapt to the development trend of the market.The product integrates into technology and Functional fabrics, transfers the attention points to the essence of the product, and uses a simple interpretation of the light fashion concept; and use VR glasses to display store display for the first time at the 2017 Service Expo, so that consumers can feel "The 3D ultra -sensing visual experience brought by the focus "focus" display shows the intelligent design concept of the red bean men's brand in an all -round way.Whether it is the innovation of the business model, the research and development of new products, or the transfer of mainstream lifestyles, Red Bean shares have incorporated intelligent construction into the whole process of moving forward.

2018 is the second decade of the transformation and upgrading of Red Bean men's clothing. In the face of intelligent transformation and upgrading, Red Bean shares will adhere to the direction of the "reform and development years" and continue to build smart projects from smart design to smart manufacturing to smart supply chain, Complete the leap to the new retail of the smart red bean, and use the new retail to promote stronger development of smart development.

The 10th anniversary of the transformation and upgrading of 2017 has extraordinary historical significance for Hongdou.This is not only a summary of the results of the previous decade, but also a new starting point.In the new era, new technology, new retail, the times are moving forward. We continue to develop. In the face of a diversified, personalized market environment, in the future, Red Bean shares will better use the Internet thinking model to use independent research and development, technological innovation, and technological innovation., Store consumption upgrades, constantly injecting "intelligent" blood for enterprises.In the future, the development of Red Bean shares will keep up closely, seize the development opportunities, and promote better, faster, and stronger smart red Beans with new eras, new technologies, and new retail.The goal of happiness red Beans ".

It is reported that this event will be launched at the Red Bean Industrial City at the end of February 2018. Through the theme of the five constant ways of benevolence, righteousness, ritual, wisdom, and faith, cooperate with professional design teams to use green to use greenOrganic and environmentally friendly materials, replaced the old appearance of the manhole cover of the Red Bean Industrial City, also tailored a set of new clothes full of red Beans for the red Beans.It is believed that different color collisions can make the original cold manhole cover instantly active, adding a unique landscape to the public welfare publicity of beautiful red Beans, and also conveys the environmental concept and green character of red Beans.

At the same time, Red Bean Men's care will pay attention to environmental protection. The whole year will be replaced in key stores across the country with the theme of "spring bloom", "summer vitality", "autumn Jingmei", and "winter wild".Graffiti window.Use different themes to interpret the natural beauty of the four seasons, express their love and longing for a better life, and call for green transmission.At the same time, the colorful four seasons will also give customers a different colorful experience. It will also renew the window of red Beans and men's clothing, put on the "green" four seasons costumes, and also make the green concept of "beautiful Chinese beautiful red Beans" echo in different cities.New retail of men's clothing adds color.

In fact, it is not difficult to find that there is such a kind of existence around us.When you see it or not, it is there, there is no gorgeous coat, no color of the soul; every day coming and going with the bustling, but there is no stay that belongs to them.The whole air, the manhole cover here, there is no temperature, the window here, there is no color, but when they are in colorful coats, you will find that they can also be beautiful!