Special Mic Anta Group's release of the new decade strategy intends to promote sustainable development in the four major areas
In December 2012, Anta Group, China's largest sporting goods company, held the "Anta 30" theme event in the company's entrepreneurial birthplace, Jinjiang, announced that the Anta Group's new decades of strategy and sustainable development goals were announced.In the next ten years, the Anta Group will be committed to the value of the value of the stakeholders. In the four major areas of consumers, partners, environment and society, it will promote sustainable development and common prosperity.The group adheres to the mission of "incorporated the spirit of sports beyond self", and proposed the new vision of "becoming the world's leading multi -brand sporting goods group", and used "creating symbiotic value" to create a "symbiotic organization" for business standards.With the new strategy of "single focus, multi -brand, globalization", entered the new decade.
The Anta Group will firmly focus on the strategic choice of "single focus", focus on the gold track of sports goods, focus on creating consumer value, and insist on making every pair of sports shoes and every sportswear; adhere to "multi -brand" to match market demand, to consume consumption for consumptionCreate more high -quality and high -value products, promote people to enjoy the healthy lifestyle of sports, and integrate the sports spirit that transcended themselves into everyone's life.Deepen the layout of "globalization", let global brands deeply cultivate in China, and let the Anta brand represent the Chinese sports brand from China to the world.Give full play to the advantages of Anta Group Amafen Group's global layout to achieve the globalization of market position, brand layout, value chain layout and governance structure.
Coexist with consumers: multi -brand creates top consumer value
By 200, Anta Group will create "global multi -brand excellent operating capabilities" to create the core ability of consumer value.The Group's multiple brands will serve consumers with accurate positioning, and form three growth curves with three major brand groups: professional sports, fashion, and outdoor sports.The Anta brand will continue to promote the 5 -year development strategy of "professional -oriented, brand -up" and the 24 -month winning plan, consolidate the position of Chinese sports brand leaders, and accelerate the global market.Fila FILA positioning high -end sports fashion brand leaders; Diste Descente positioned high -end professional high -quality sports brand leaders, Kolon Sport positioning Outdoor lifestyle brand leaders, in 2030, these three brands will be these three brands.The Chinese market is built as a benchmark market in the world.The Amer sports of Amafen Group will strengthen the development of the three major markets of China, North America and Europe. By 2025, 5 "1 billion Euros Development Plan" will be achieved.
By 20120, the Group will invest more than RMB 20 billion to promote independent innovation research and development, integrate the world's top creative, design, technology, academic research and supplier resources, upgrade the Global Scientific research Innovation Center, support "Chinese Creation"To reach the international leading level; the group will increase the investment in resources, and through consumers -oriented digital transformation, to create a digital platform that enables consumers' value creation and upstream partners to interconnect and interconnect.Operating efficiency of partners.By 2030, the Amafen Group's market share will strive to lead the world.
Coexist with partners: together with the industrial chain and grow with employees
Anta Group will continue to deepen the symbiotic relationship with upstream and downstream partners in the next ten years, and make progress in terms of scientific research innovation, sustainable environment, digital transformation, and corporate governance.By 2030, Anta Group's industrial chain will drive more than 3,000 partners and 300,000 practitioners to grow together.At the same time, the Group will join hands with more than a hundred core retail channel partners to promote the retail market prosperity, active retail formats, and digitalization of channels with multi -brand smart retail terminals and high -quality experience services to maintain industry leadership.
Employees are the most important business partners in enterprise growth.On the day of the launch of the new decade, Anta Group made a grand commendation of the outstanding contributions of different positions.By 20120, the group will adhere to the three major cultural cores of "consumer -oriented, high standards, and cadres to do role models", and continue to maintain the industry's leading employment standards and working environment.The Group will establish an industry -leading high -efficiency and high salary salary system, increase its long -term investment in employees, and promote the common growth of employees and companies.
By 200, the group will provide employees with a broad career platform and improve the global and multi -level talent echelon structure.At the same time, the "Young Talent Training Plan" was promoted to absorb more than 100,000 college graduates and young talents to join the company.The group also increased the proportion of women at the director level and above to 40%, and provided employment opportunities for disabled and family difficulties.
Symbiosis with the environment: carbon neutralized in 2050
As a practitioner of sustainable development, Anta Group has disclosed ESG reports for 6 consecutive years.The Group announced the establishment of a sustainable development committee to raise the rating of the main ESG rating company to the industry's leading level before 2030, and actively promote the "1 3 5" -to achieve a general goal: achieved it before 2050Carbon neutralization; three "zero": realize zero landfill in the production waste before 2030, and its own operating facilities native plastic use and zero carbon emissions to minimize the impact of operation on the environment;Five "50%": increase the proportion of sustainable products to 50%before 20030; 50%of the energy consumption of strategic partners use renewable energy replacement; 50%of products use sustainable packaging; their own transportation; own transportation;50%of the equipment energy consumption uses clean energy replacement; 50%renewable or recyclable raw materials are achieved in the product.And "two improvements": before 2030, it affected 3,000 upstream and downstream 3,000 companies to improve sustainable development level, driving 300 million consumers to practice sustainable consumption.
Society with society: Establishing RMB 10 billion Charity Fund
Anta Group also announced that on the basis of more than 1 billion public welfare donations and supplies, the group founder family will invest more than 10 billion cash and stocks to establish a "Hemin Foundation".In the future, the Group will participate in public welfare projects: medical assistance, sports, rural rejuvenation, and environmental protection.National Trinka Public Hospital -Fujian and Min Hospital of Shanghai Sixth People's Hospital; sports: Preparation for the "Anta Athlete Protection Development Plan"; rural revitalization: youth sports public welfare project "Anta thrives public welfare plan" to 2030The annual donation of cash and equipment of more than 2 billion yuan will be donated, and youths will help 30 million youths in developed regions to participate in healthy sports; environmental protection: increase investment, cooperate with environmental protection organizations such as the World Natural Foundationsex.
About Anta sports products Co., Ltd.
The Anta brand was founded in 1991, and Anta sports products Co., Ltd. (share code: 2020.HK) was listed on the main board of the Hong Kong Stock Exchange in 2007. It is the world's leading sports goods company.Over the years, Anta sports has been engaged in design, development, manufacturing and marketing sporting supplies, and provides consumers with professional sports products, including sports shoes, clothing and accessories.Through diversified brand portfolios, including Anta, FILA, Descente, and KOLON SPORT, and the successful acquisition of the Finnish sports brand Group Amer sports in 2019, Amer sports owns international recognition brands, including Salomon, Arc'Teryx., Peak Performance, Atomic, Suunto, Wilson, etc., Anta sports aims to discover the potential of the public and high -end sports goods markets.