Anta Sports is selected as the best Chinese brand value rankings to mappore the public's identity of the brand

2012In the year, Anta sports products Co., Ltd. gladly announced that Anta was selected as "Best China brand 2021" released by the world's largest brand consulting company Interbrand.According to the ranking, Anta ranked four to twentieth from 2019, and the brand value also increased by 68%year -on -year to RMB 21.778 billion, and it was the only Chinese sports product brand on the list.

The "Best Chinese brand Value Ranking" is the world's largest brand consulting company Interbrand. It is a ranking released by the Chinese market. It is currently the indicator of brand value development in various industries in China. It is also an important basis for the development of various brands to investigate its own brand value.The ranking uses financial data and extensive consumer research and market information by independent third -party audits, thereby selecting 50 most valuable Chinese brands.

Ding Shizhong, Chairman and CEO of Anta sports, said, "Anta successfully passed the" single focus, multi -brand, omni -channel "strategy, and used multi -brand matrix to meet diverse consumer needs, so as to" take consumers -oriented "and achieve realization"High -quality growth".Based on the current, we see the broad market and huge potential presented by the Chinese sports goods industry. Looking forward to the road, only companies that can meet the demands and experiences of consumer groups, and continuously optimize business efficiency companies can we "win the lead" in the future.Essence"

About Anta sports products Co., Ltd.

The Anta brand was founded in 1991, and Anta sports products Co., Ltd. (share code: 2020.HK) was listed on the main board of the Hong Kong Stock Exchange in 2007. It is the world's leading sports goods company.Over the years, Anta sports has been engaged in design, development, manufacturing and marketing sporting supplies, and provides consumers with professional sports products, including sports shoes, clothing and accessories.Through diversified brand portfolios, including Anta, FILA, Descente, and KOLON SPORT, and the successful acquisition of the Finnish sports brand Group Amer sports in 2019, Amer sports owns international recognition brands, including Salomon, Arc'Teryx., Peak Performance, Atomic, Suunto, Wilson, etc., Anta sports aims to discover the potential of the public and high -end sports goods markets.