Brand Chinese clothing good word -of -mouth

China Search United Central and local key news websites and the "Search China Positive Energy Praise 2017" large -scale online publicity activities co -organized by the Central Committee of the Central Committee and local New media research Institute, which lasted more than two months, finally ushered in the heavy announcement of the results of the selection.EssenceOn January 19, 2018, at the announcement of the Beijing Xinhua News Agency Hall, Red Bean Clothing relying on the strong brand power, excellent product quality, and good user experience, the "brand Chinese Clothing Good Word" praise listEssenceThis selection activity was co -organized by China Search Creative Planning, and a number of key news websites such as People's Daily, Xinhuanet, China.com, CCTV, Guangming.com, China Daily, China News Network, and the New media research Institute of Peking University.The selection is divided into five series: "Wonderful China, Innovation China, Beautiful China, Charity China, and brand China". Among them, "brand China" aims to discover good brands, spread good brands, and promote good brands. A total of ten industries have been awarded ten industriesThe brand with outstanding performance and good user reputation to recognize the outstanding achievements of enterprises in promoting the construction, growth, and development of Chinese brands.

After a series of strict and standardized Links, such as massive big data analysis, multi -channel case collection, voting selection of netizens at home and abroad, and expert voting review, the red bean brand can win unanimous recognition, stand out among many clothing companies, and won the "brand Chinese clothing well.Word of mouth "honor is true.

As a national brand with a history of 60 years of development, Hongdou Group has been accurate for innovation -driven development and deeply cultivating independent brands in the "three self" enterprises with independent innovation, independent brands, and independent capital in recent years.Among them, the group's clothing sector has developed rapidly, and its brand power is increasing.In the past three years, Red Bean has maintained steady operating performance. In 2017, the group's main business revenue exceeded 60 billion yuan, ranking among the top three in the clothing industry.; The group created by the group has promoted the rapid development of chain stores. At present, it has accumulated about 3,000 stores, and profit stores account for about 80%.

As an outstanding representative of Chinese clothing companies, Red Dou Group has been widely recognized by all sectors of society in brand building and has frequently won awards.In 2014, the Group's practical experience of service contact point management based on the needs of customers' needs won the nationwide honorary title of quality benchmark for industrial enterprises, and won the first prize of the Asian Quality Innovation Project in September 2017; in June 2015, "Red Bean "brand ranked among the top 100 Chinese brands; in 2016, the" intelligent "transformation results of Red Bean Men's" intelligence "have begun to advance, and the Red Bean smart Project continues to advance; in January 2017, the Red Bean Group was listed on the 2016 China Textiles and clothing brand value evaluation.The list is the forefront; in May 2017, the "Red Bean" brand was shortlisted for the "2017 China top 100 brand", ranking 68th; in 2017, the "Red Bean" brand ranked 84th in China's "top 500 brand";In December 2017, Hongdou Group won the "2017 China brand Award" by the People's Daily.

These industries are affirmed and rising results are closely related to the decades of products such as red bean groups, such as deepening products, technological innovation, and excellent management.Today, at the new starting point of the reincarnation of Red Bean's reincarnation in 2018, Zhou Haijiang, chairman and CEO of the board of board of Red Dou Group, proposed the annual development theme of "change and development": promoting quality changes with independent brands, and promoting efficiency changes with excellent management, so as to use excellent management.Independent innovation promotes motivation change.This is not only the new goal of the development of Red Bean Enterprises in the new era, but also the upgrade of the construction of the red bean brand.

"Autonomous brands, excellent management, and independent innovation can transform enterprises to high -quality development." Zhou Haijiang said that for modern enterprises, brands have become one of the core elements of enterprise survival and development.Throughout the essence of the brand, injecting the spirit of innovation into the brand culture, and building the foundation foundation with excellent management is the fundamental way for enterprises to stand up to the undefeated.