The target customer of fishing gear store describes how the fishing gear shop can do a good job of product positioning

1. Description of the target customers of fishing gear shops

Regarding the problem of customer positioning, in the analysis of traditional market analysis, I like to depart from the institution itself. According to the data that has been consumed, customers are divided into three categories: high -end customers, mid -range customers and low -end customers.Let's talk about the positioning of the customer group from this simple perspective.

The client is divided into three categories: high, medium, and low -end customers in accordance with the simplest method above.These groups basically have their own group characteristics.Generally speaking, high -end customers have strong purchasing power and are not sensitive to prices. They care more about the brand's feelings; mid -range customers are not so sensitive to low -end customers and high -end customers.There is a certain pursuit of popularity. Low -end customers are generally more sensitive to prices and will care about product prices.

2. How to do a good job of product positioning in Fishing gear stores

After the target customer positioning, let's take a look at how the Fishing gear store is well -positioned?

When it comes to product positioning, we must first understand one thing. Customers choose to come to your Fishing gear shop and choose what your brand's core purpose is.At present, most of the fishing gear shops are the business of mature customers. They often ask what cheap Luya pole?So does the customer really need a cheap Luya pole? The answer is definitely not. What he wants is not just a cheap product. What he wants is an affordable product, and the products you sell need to make him feel affordable.This hidden attribute requires the operator to discover it carefully, and must figure out the core of the customer's purchase.

The second concept, what is product positioning?Positioning is not what you have done to the product, but what you do for your potential consumers, that is, your status in your potential customers.Whether it is the competition between the company and the Fishing gear shop, it is the competition between the brand.

From the perspective of product positioning, most fishing gear shops in the market stay at low -end brands, and the brand is relatively complicated.At present, many fishing gear shops are sold for what they are cheap. As a result, they are still doing low -end products for many years. The quality cannot be guaranteed. It is more troublesome after sales. This will undoubtedly increase the huge workload, so it will be more hard.In addition, the customer experience is also very poor. Everyone eats a long and one wisdom. With the first experience, you will not choose to buy high -end products in your Fishing gear shop.

Then push customers to other fishing gear shops or online shopping platforms.After four or five years of business in a fishing Tool store, you should immediately be positioned at mid -to -high -end products. At this time, you have accumulated a certain number of customers and have a certain market position.Customers also urgently need higher quality services. If they stay at the low -end, they are like walking against the water. If they do not enter, they will be snatched by more competitive fishing gear shops. This bottleneck period is the most torment.

Therefore, according to the size of the Fishing gear shop and strength, try to transform, and stay at the low -end, just cultivate customers for other mid -to -high -end fishing gear shops, or online shopping platforms!