What are the characteristics of outdoor light box advertising outdoor light box advertisements?

1. What is Outdoor light box advertisement

What is the Outdoor light box advertisement?Light box advertisements are also known as "light box posters" or "night promotional painting".For Outdoor light box advertising, its application places are distributed on both sides of the road and the streets, as well as public places such as shadow (drama), exhibition (sales), commercial downtown, stations, airports, docks, parks and other public places.It is called "semi -permanent" street art.The new flexible light box changes the traditional light box during the daytime, and there is no shortage of images and text -shaped, with its realistic images.The rich glyphs show the unique decorative effect with gorgeous colors and strong texture regardless of day and night.The production technology and materials and processes of flexible light boxes can not only make the giant light box covering the entire wall and the building, but also make it into physical models.Flame retardant.It is widely used in banks, supermarkets, fast food restaurants, gas stations, etc., and has become a new form of facade decoration of the store.

two,Outdoor light box advertisementWhat are the characteristics

What are the advantages of Outdoor light box advertising?Due to the huge display screen and fixed display venue, the following characteristics:

1. Wide content

In terms of public transportation, transportation, safety, welfare, savings, insurance, taxation, etc.; in terms of commercial products, enterprises, tourism, services, etc., in terms of culture, education, and art in culture and education, they can be widely extensive in terms of culture, education, and art.Play.

2. Great picture

Many graphic advertising media are conveyed indoors or small -scale, and the area is small.The Outdoor light box advertisement shows the advertisement content in the form of the door, the notice (publicity) column, and the rod light box.It is larger than other flat advertising illustrations and fonts, which is very eye -catching.

3. Together

There are many forms of display, with both text and color functions. From product trademarks, names, physical photos, color, color, corporate intention to culture, economy, customs, beliefs, and concepts.By conceiving and unique ideas, we must grasp the "ring" of inducing consumers to buy the desire to buy, and to achieve the purpose of advertising with the heterogeneity conveyed by visual communication.

4. Strong vision

The function of Outdoor light box advertising is to convey information to Outdoor people and long -distance people through two forms: natural light (day) and auxiliary light (night).The endowment effect of advertising works is strong, which is beneficial to the fast pace, efficiency, and rushing people in modern society.

5. Fixedness

No matter what form of Outdoor light box advertisements, there is a requirement of a certain range and location.As a semi -permanent display device, its basic structure is more complicated than other advertising forms.Including frameworks, compound materials, pattern printing layers, windproof, rainproof and snow -proof structure, and lighting facilities for lighting at night, the cost of copying its single piece is higher than other types of advertisements.

three,Outdoor light box advertisementComposition

1. Framework

The main components of large light boxes are steel and plastic structures. The base and borders are welded with steel or stainless steel structures. The outer cover of the pattern is glass plate, organic glass plate, light box cloth, etc.The main components of small door heads, rods, and suspension light boxes are steel or injection frames. Most of the outer masks of the pattern use glass, organic glass or transparent plastic board.

2. Carrier

The printing carrier of the light box can use synthetic paper, inkjet film, self -viscous glue film, light box canvas and other materials according to its structure and production process.

3.

The auxiliary light (commonly known as light) of the light box is based on the structure of the pattern picture, and the printing materials, the thickness of the ink layer, and the pattern surface are used for lighting design.In the past, ordinary fluorescent lamps were mostly used. With the application of new lamps, the auxiliary light of the light box also developed from a single light to multiple types of light.The resulting picture quality and uniformity and softness have been greatly improved.