What is the relationship between Air Jordan and Nike? What is the relationship between Nike and China Jordan?

What is the relationship between Air Jordan and Nike

Air Jordan is Nike's sub -brand.Nike rose in the late 1980s.At that time, Nike signed a contract with Jordan, who had just entered the league at all costs, and spent a lot of money to pay a fine to let Jordan put on the red basketball shoes banned by the NBA -AIR JORDAN 1, so this shoe sells well well.EssenceSince then, Nike has become the leader of the sports goods industry and surpassed Adidas.

Of course, Nike will continue to provide iconic shoes for Jordan.Later, there were more and more products of Jordan series, so we simply used the Flying Men's logo as a Trademark and set up Nike's sub -brand, the Flying Jordan.Due to Jordan's own appeal, AJ soon became popular and loved by consumers.

The Air Jordan series sneakers are far ahead of other products in terms of sales and market demand. Establishing higher design, innovation and function benchmarks for the entire sports shoes industry each year.The core of a series of products is the combination of athletes and technology -Michael Jordan, the most dazzling superstar in basketball history, and basketball shoes accompanying the superstar's experience of glory, highlight his unremitting pursuit of function, innovation and achievement.

Now Flying Jordan is very mature and even has its own sports technology (basketball shock absorption technology IPS), but it still depends on Nike's main sports technology.However, due to the sign of Flying Jordan, the price is usually much more expensive than Nike products.

What is the relationship between Nike and China Jordan

In fact, Jordan is a pure "domestic descent" sports and leisure brand.The name related to the name of Michael Jordan is Nike's "Air Jordan" brand. Although this brand has entered the Chinese market, it has not registered the corresponding Chinese name. Therefore, "Michael Jordan" has become a masterless thing.After grabbing the Trademark of Fujian Jordan sports products Co., Ltd., the ball was facilitated for Jordan's later development.But there is a similarities between them, the brand logo, the logo of the Air Jordan brand is a shot athlete logo; Jordan is a athlete's action.Therefore, the relationship between Nike and Jordan is Jordan's non -Jordan.Compared with the old -fashioned sports brand Nike, Jordan's Jordan is a junior.Jordan is a Chinese brand registered by Fujian Jordan sports products Co., Ltd.. At present, the company has thousands of specialty stores across the country. Its products have also rapidly extended from the initial sports shoes to including sports shoes, sportswear, bars and accessories.Multiple sporting goods series.

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