Why can Adidas coconut shoes so expensive Adidas coconut shoes can be bought

Why is Adidas coconut shoes so expensive

Adidas and American rapper Kanye West (Lord) The Yeezy series walking shoes launched in cooperation mainly follow the high -end route, and then celebrities wear hundreds of effects. In addition, its expensive selling is a way of hunger marketing.

In August 2015, the first generation of coconut shoes was launched, and the official website price was 1899 yuan. It can only be booked on the official website. After the success, it is only available in Beijing and Shanghai. Because it is a limited edition, the cheapest on the market is also 6000-8000 yuan.

In October 2016, the second -generation coconut shoes were released. At present, 5 batches of different colors have been released. It is said that the white zebra color scheme has a global limit of about 2,000 doubles. From the offer price of 1899 yuan to about 13,000 yuan.The market price of black and white coconut shoes has also slowly risen to about 5,000 yuan.

The influence and "limited edition" of the coconut series itself also have the operating ability and propaganda of Adidas itself to make the price of this series of shoes remained high.Disaster.

A group of so -called opinion leaders desperately tell you that this is good -looking, this is the trend, and then 1000 pairs of shoes have 10W people want. At this time, it is not important whether it looks good or not.So it is so expensive.

Of course, Yeezy can be grabbed back like this, and it is inseparable from its own design. The integrated Primeknit upper, plus Adi's patented technology technology Boost, Boost's cushioning, a strong sense of rebound makes it comfortable to be comfortableVery outstanding.The design of the shoe type is also very special, and the feet of the feet are also very comfortable.

Where can I buy coconut shoes of Adidas

Foreign store

Compared with domestic, it is more likely to buy adidas coconuts abroad, because this shoe is not made by China, and the number of sale in China is very limited.If relatives and friends are abroad, people may wish to pay attention to Adidas' official website dynamics, it will announce the release time of adidas coconuts from time to time. After confirming the time, you can ask relatives and friends to queue up one day early.

Official app

By reservation in the official app.The reservation requires GPS for compulsory positioning to register, then make an appointment for the shoe code, and then start to grab it.Adidas's mechanism is that if you enter the shoe code, you will recommend the closest number of yards.After the appointment is confirmed, it will be randomly distributed to pick up the goods. The pick -up is the QR code in the shop clerk scanning the APP, and then corresponding to the ID card confirmation, the money can get the purchased goods.

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