Innovate empowerment, change and development.Faced with the background of the rapid iteration of the Internet era, Red Bean men's clothing fully realized that only by using the Internet thinking model to integrate traditional industries, through independent research and development, technological innovation, and store consumption upgrades, and continuously injecting "intelligent" blood into the brand can we be more ableGood and faster developing economy.

Signing ceremony

2018 is the second decade of red bean men's clothing to enter the transformation and upgrade, and it is also a new era for smart red Beans to start.Faced with fierce market competition, consumers' initiative demand in massive Internet information is becoming increasingly obvious, bringing a series of challenges to brand development and innovation.In ten years, the wind and rain are well -known. In the face of the difficulties of the red bean men's clothing, the "low tide period is full first" to fully seize the opportunity of the men's clothing market for development.And adhere to all from the market, customer -oriented, the front -end research and development design, the back -end grasping brand building, continuously enhance the added value of the enterprise, and continuously accelerate the process of transformation and upgrading in the background of the overall depression of the clothing economy.

"Create channels with channels!"In 2007, the Red Bean men's clothing began to be fully transformed and upgraded, and has experienced three -degree transformation, four breakthroughs, and ten years of hard work. From the initial "Fujian model" to "full hosting franchise connectivity model", to the "one turn and three priority model""By 2016," smart Red Bean ", which began to build.After ten years of grinding a sword, in the past ten years, the thorns and hard work, the red bean men's clothing has successfully transformed into a men's clothing brand that walks on the front.The ten -year transformation is very long and short. In ten years, the red bean men's clothing innovative sales channels have been determined to determine the new model of franchise joint venture; in the past ten years, it has continuously played the brand advantage, focused on brand expansion, and promoted the red bean model of "one turn, three priorities".Break through the development of men's clothing channels; the pursuit of excellent service quality in the past ten years, fully implement the "five good stores" construction, and comprehensively improve the shopping experience of offline customers.Back to the ten -year development of red bean men's clothing: Three times, showing its good brand courage. Regardless of the quantity or quality, Red Bean men's clothing uses facts to confirm the feasibility and scientific nature of its model.

The market is changing rapidly. Facing the severe industry environment, Red Bean men's clothing continues to surpass themselves, adheres to the innovative business model, and integrate brand resources, use new technologies, innovate product research and development, create new retail, and realize brand transcendence.

smart development is a hot word.In recent years, Red Bean men's clothing has been market -oriented. Through win -win results, fresh blood has been injected into the rapid development of Red Bean Men's Chain.In the background of the development of the Internet, the Internet of Things, and data, only the integration of technology can develop long -term development.In 2016, the first smart store of Hongdou men's clothing opened. With brand special products as the core, interactive experience consumption, and "love" culture as the foundation, it presents consumers a refreshing new consumer experience.Its intelligent new model has made substantial progress. Consumers have praised new experiential consumption, and good sales performance also confirms its direction.In 2017, the full launch from the PC end of the vertical e -commerce PC to the vertical e -commerce APP Red Bean Mall, it also opened the gorgeous transformation of red bean men's clothing to complete the vertical e -commerce.

"Good business model is half the success of success." High -quality model is the basis for ensuring customer interests, and good products are the cornerstone of consumers' rights and interests.Relying on smart development, Red Bean men's clothing will create its own brand special products on the one hand, and use brand products and smart patent technology to increase the pace of innovation and develop new products suitable for market and meet personalized consumption needs."Product is the key", the 2018 Red Bean men's clothing is a focus of products. The launch of the "4 1" series of brand products, focusing on the launch of the "one -neck and multi -type" white shirt, SORONA T, light west service, light down, 3D high -pants pants five major productsOn the other hand, while continuing to follow the chain of monopoly roads, give full play to the advantages of the terminal channels, and innovate in terms of business models to adapt to the development trend of the market.Whether it is the innovation of the business model, the research and development of new products, or the transmission of mainstream lifestyles, Red Bean men's clothing has incorporated wisdom into the whole process of moving forward.

2018 is the second decade of red bean men's clothing transformation and upgrading. In the past ten years, Red Bean men's clothing has always insisted on keeping pace with the times and constantly innovating.Open more shops.And use the "one -to -three priority" operation philosophy to continuously improve the coverage rate of stores; in the store operation, it pays more attention to people -oriented and user -centric to establish its own "red bean community" to better meet consumers' personalized needsProvide effective customer support for the realization of sales transformation.

The development of red bean men's clothing is inseparable from the trust and support of franchisees. In ten years, franchisees and Red Bean men's clothing have experienced growth. Red Bean men's clothing also always uses high -quality services and performance to give back to franchisees.The continuously growing sales performance made franchisees believe that the high -profile red bean model will bring more profits and benefits.

2018 is the year of red bean reform and development, and it is also a year when Red Bean men's clothing has entered a new era, promoted new technologies, and implemented new retail.The market storms change, but "change" but not broken, conforming to market development, and if you want to be based on a foothold, you must "new".2018 Red Bean men's clothing will closely seize the opportunities of wisdom connection, continuously accelerate the pace of transformation and upgrading, use the "Sanhua" to empower the development, innovate the intelligentization of red bean men's chain, and complete the leap to the new retail of smart red Beans.The more people choose to trust the red Beans and join the red Beans, to contribute to the development of "100 billion red Beans, smart red Beans, beautiful red Beans, and happy red Beans".

In red Beans, there are such groups of people who are daughters, wives, and mothers ... They are all front -line workers in the workshop in ordinary posts, and repeat the same job day after day, day after year.Time slowly passed, fading their youthful appearance, engraving simple simplicity and kindness. However, it was them who used hard work and efforts to compose a chapter of outstanding development of red Beans.

Who doesn't want to be quiet and elegant in the years. Love beauty is the nature of a woman. Every woman likes to wear brightly dressed and exquisite makeup, but there is less opportunity in life.On the eve of the Goddess Day on March 8th, the Red Bean men's clothing specially planned the "female worker Queen" transformation event to pay tribute to the "goddesses" and use their gorgeous counterattack interpretation: ordinary women can also shine extraordinary beauty.In fact, unloading the work clothes, they can be beautiful with the Chinese clothes!

Her name is Wang Ermei, 51 years old, director of Red Bean suit workshop, and has worked in Red Bean for 26 years.When she grew up under the red bean tree, she has adhered to the front line for 26 years, step by step, from parking space workers to technicians to work in the workshop. She has always used ordinary adherence to extraordinary beauty.

Her name is Wu Chunhong, 50 years old, and a quality inspector in the Red Bean suit workshop, who has worked in Red Bean for 15 years.At first, she felt that she was not good -looking for short hair to take pictures, and she didn't know how to put it out, but in front of the camera, she proved that the goddess of short hair was so confident.

Her name is Xu Lian, 35 years old, and operated by the red bean shirt workshop and worked in Red Bean for 15 years.She was ten years younger after her makeup, and her dark green long skirt made her fair and beautiful. After looking at her after makeup, she had a simple sweet smile.

Her name is Cheng Xiujuan, 45 years old, and a technical technician of the Red Bean Shirt and workshop, working in Red Bean for 25 years.In front of the camera, she showed the courage of the Queen of the workplace with a capable shape.

Her name is Du Xinhua, 42 years old, operated by the Red Bean women's Workshop, and worked in Red Bean for 9 years.As a technical expert, she always takes root in production and regards technical development as a direction of hard work. Her working method is also rated by the workshop as the "Du Xinhua Band Work method", and has won many awards in the output, quality and on -site 5S evaluation.The Queen of Technology showed the soft side in front of the camera.

Unloading the work clothes and changing them on the Chinese clothes are just as beautiful.

In red Beans, there are many goddesses who are obscure in ordinary posts. They are busy with work, housework, and life, but they have never paid attention to themselves. Those that were originally shining on the dust inadvertently.Each has the right to beauty, regardless of identity, age, and Skin color, despite the ruthless years, we can still choose the power of beauty.Beautiful red Beans, beautiful employees, red bean men's "female work queen" transformation activities, in fact, you can be beautiful!

China Search United Central and local key news websites and the "Search China Positive Energy Praise 2017" large -scale online publicity activities co -organized by the Central Committee of the Central Committee and local New media research Institute, which lasted more than two months, finally ushered in the heavy announcement of the results of the selection.EssenceOn January 19, 2018, at the announcement of the Beijing Xinhua News Agency Hall, Red Bean Clothing relying on the strong brand power, excellent product quality, and good user experience, the "brand Chinese Clothing Good Word" praise listEssenceThis selection activity was co -organized by China Search Creative Planning, and a number of key news websites such as People's Daily, Xinhuanet, China.com, CCTV, Guangming.com, China Daily, China News Network, and the New media research Institute of Peking University.The selection is divided into five series: "Wonderful China, Innovation China, Beautiful China, Charity China, and brand China". Among them, "brand China" aims to discover good brands, spread good brands, and promote good brands. A total of ten industries have been awarded ten industriesThe brand with outstanding performance and good user reputation to recognize the outstanding achievements of enterprises in promoting the construction, growth, and development of Chinese brands.

After a series of strict and standardized Links, such as massive big data analysis, multi -channel case collection, voting selection of netizens at home and abroad, and expert voting review, the red bean brand can win unanimous recognition, stand out among many clothing companies, and won the "brand Chinese clothing well.Word of mouth "honor is true.

As a national brand with a history of 60 years of development, Hongdou Group has been accurate for innovation -driven development and deeply cultivating independent brands in the "three self" enterprises with independent innovation, independent brands, and independent capital in recent years.Among them, the group's clothing sector has developed rapidly, and its brand power is increasing.In the past three years, Red Bean has maintained steady operating performance. In 2017, the group's main business revenue exceeded 60 billion yuan, ranking among the top three in the clothing industry.; The group created by the group has promoted the rapid development of chain stores. At present, it has accumulated about 3,000 stores, and profit stores account for about 80%.

As an outstanding representative of Chinese clothing companies, Red Dou Group has been widely recognized by all sectors of society in brand building and has frequently won awards.In 2014, the Group's practical experience of service contact point management based on the needs of customers' needs won the nationwide honorary title of quality benchmark for industrial enterprises, and won the first prize of the Asian Quality Innovation Project in September 2017; in June 2015, "Red Bean "brand ranked among the top 100 Chinese brands; in 2016, the" intelligent "transformation results of Red Bean Men's" intelligence "have begun to advance, and the Red Bean smart Project continues to advance; in January 2017, the Red Bean Group was listed on the 2016 China Textiles and clothing brand value evaluation.The list is the forefront; in May 2017, the "Red Bean" brand was shortlisted for the "2017 China top 100 brand", ranking 68th; in 2017, the "Red Bean" brand ranked 84th in China's "top 500 brand";In December 2017, Hongdou Group won the "2017 China brand Award" by the People's Daily.

These industries are affirmed and rising results are closely related to the decades of products such as red bean groups, such as deepening products, technological innovation, and excellent management.Today, at the new starting point of the reincarnation of Red Bean's reincarnation in 2018, Zhou Haijiang, chairman and CEO of the board of board of Red Dou Group, proposed the annual development theme of "change and development": promoting quality changes with independent brands, and promoting efficiency changes with excellent management, so as to use excellent management.Independent innovation promotes motivation change.This is not only the new goal of the development of Red Bean Enterprises in the new era, but also the upgrade of the construction of the red bean brand.

"Autonomous brands, excellent management, and independent innovation can transform enterprises to high -quality development." Zhou Haijiang said that for modern enterprises, brands have become one of the core elements of enterprise survival and development.Throughout the essence of the brand, injecting the spirit of innovation into the brand culture, and building the foundation foundation with excellent management is the fundamental way for enterprises to stand up to the undefeated.

Act 1 -The World of Film Emperor Film,Just for you: "Dad, I haven't grabbed the ticket this year, I slipped on the snow road, and I won't go home during the New Year."New Year's Eve, the two are lively together! Nothing, just hang it, I still stew the dishes in the pot. "In fact, how much they want you to go home, but always say different things.

Act 2 -The short life in the parents needs you: "Dad, will the new TV you buy for you will be upside down? If you can't, you will call to give you a good job after sale." "This is not simple, isn't it TV? Besides, is there any manual?Rest assured, son! "In fact, you are not as powerful as the surface.It is obviously not obvious.

The third aunt -a train full of thoughts, waiting for you: "Mom, we are going to get in the car soon. The weather is not good. It is estimated that it will not be able to keep up with lunch later. You can eat it with your dad first." "It's okay, wait for you. I will come early with your dad.Not hungry. "(Unfinished ...)

The hot and hot dishes, the soup that has been burned and burned, and the eyes of waiting and waiting in front of the window. Companion is the best love. Remember to "trouble and trouble" them.Need.If you can, remember to go home and make a phone call: "We are almost home, my lovely" film emperor shadow "!"

Red Beans men's clothing, let love accompany

Reunion and thoughts are the keywords of the spring Festival. With the getting closer of the spring Festival, the Red Bean men's clothing inherits the excellent traditional culture of the Chinese nation. With the theme of "Red Bean men's clothing, Let Love Companion", it starts the warmth of the spring Festival series. It is also abroad.The Youzi prepared a intimate "companion" for his parents.

"Companion" is a dilemma of a lifetime. "Red Bean men's clothing, let love accompany", as a red bean with "love culture" as the core, has spread excellent Chinese culture at the spring Festival node for four consecutive years, causing "companionship", "reunion", "Missing "hot words such as online, offline activities, and" Reunion Story "series posters convey the positive energy of China to the society.

The spring Festival is entrusted with thoughts and reunion.Red bean men's clothing victory over love, uses the appearance of "new retail" to pass on reunion and companionship, inherit the excellent traditional culture of the Chinese nation, and use the theme of "Red Bean men's clothing, Make Love Companion", making the spring Festival more warm.Since my parents love "acting", this spring Festival will guide my lovely "Film Emperor Film" to guide a small reunion of love.