On October 15, 2021, Nike announced the "Private shoes Code Surveying Expert" -the mobile version of Nike Fit was officially launched on its official application Nike App.This help consumers recommend the most suitable sizes of quick -testing shoe code technology. It was previously launched in some designated shops. Now, for the first time, it provides consumers with a self -service experience for consumers through the mobile Nike APP.With this ultra -precise digital scanning technology launched in iOS and Android operating systems, Nike has once again achieved new breakthroughs in the field of digital retail: through more personalized and seamless digital -driven consumption experience to better serve China's flourishing developmentDigital retail market.

At the moment when the development of China's e -commerce platform is becoming increasingly mature, online shopping and shoe products have become the best choice for mass consumption, but the problems accompanied by size need to be resolved.The report shows that the wrong size and incompatibility have become the primary reason for people's online shopping return in recent years.Nike Fit's launch can effectively improve this problem. We collect data feedback and personal size preferences through member authorization, and provide customized shoe code suggestions for them.shoes code, help them find the shoes that suits them best.

The mobile version of the Nike Fit uses a series of high -tech combinations such as visual technology, data science, machine learning and artificial intelligence, and recommends the appropriate shoe code for members of Nike's different shoes.This is also the first time Nike has applied Apple's unique LIDAR lidar technology to the shoe code measurement in the retail field.

Establish a high degree of personalized connection with consumers

"China is the first market to add Nike FIT functions on the Nike APP. We will first fully promote this function in the iOS system. The Android system will be fully launched next month."Mai Xiuyuan said, "Two years ago, when I was the head of global digital products in North America, I launched Nike FIT technology in the local market. After coming to China, facing the larger consumer group, we found that size differences, online shopping online shopping, online shopping online, online shopping online, online shopping online, when shopping online,The lack of real -time measurement of physical data has become troublesome. For example, during the Double 11 period last year, the needs of the size of the size caused by the size deviation is the problem with the most customer service processing of Nike Tmall platform.Technology to alleviate this problem, thereby improving the comfort and performance of local consumers. "

"On the other hand, we are also pleased to see that Chinese consumers are very ahead of the acceptance of innovation and technology or digital consumption power. We hope to provide consumers with convenient, practical and highly personalized shoes size through Nike FitSolutions, establish a one -to -one in -depth connection between Nike and consumers, and help more new technologies and applications in line with local digital consumption habits to jointly shape the future retail market.

Innovative online shoes purchase experience

At present, the mobile version of Nike Fit can provide appropriate size recommendations to Nike members through two channels.

The first is recommended according to data feedback: Based on the authorized members of Nike, collecting consumers' personal history purchase records on the NIKE APP (with 2 or more shoes purchase recorders are preferred, and will eventually be open to all Nike APP users), according to the questionnaire according to the questionnaire)Collect the feedback of the shoe -based feedback to recommend the shoe code.

Mobile version Nike Fit is based on data feedback recommended shoe code

The second type of Nike members who use image scanning: using Apple iOS system and Android system (this function will be launched next month) can use reference to help to quickly scan to find suitable shoe codes for it.Nike FIT will measure more than 40 data points, providing shoe codes recommending shoe codes with an error of no more than 2 mm; it is equipped with Apple's latest LIDAR sensing scanning technology, and members of the iPhone 12 Pro and above models can realize that no auxiliary objects need to be used, and directly use their mobile phones to use their mobile phones.The camera scan the size of the feet to complete the size recommendation.

The mobile version of Nike Fit captures recommended shoe code through LIDAR technology image capture

All data measured through the mobile version of Nike FIT will be included in the folder of the Nike member, and when shopping, it is displayed simultaneously in the shopping page of the Nike App and Nike.com, so that everyone can choose the most suitable for them at any time.shoes code.

Accelerate the penetration of the "Move to Zero" operation in Nike's digital ecosystem to help develop in China

With the official launch of the mobile version of Nike Fit, Nike will further optimize product design, manufacturing and sales Links -better customized products based on data insights to meet consumer needs.According to the user data feedback during Nike FIT's internal testing stage, the return rate of online shopping has fallen by 11%, which indicates that providing consumers with more accurate shoe codes will effectively reduce the logistics and environmental impacts caused by returns, which also fully reflects Nike "Move to Zero's promises and unremitting efforts in the operations in the operations of Move to Zero ("zero carbon row" and "zero abandonment").

It is worth mentioning that the store version of Nike Fit has taken the lead in testing in some stores in China last year, and now it has expanded to dozens of Nike stores across the country to serve members from all over the country.Nike FIT technology is also used in the recommendation of Bra Fit -women's Sports underwear size to help solve the problem of insufficient Sports underwear and encourage more women to participate regularly.Bra Fit is currently launched in more than 300 Nike stores around the world, most of which are in China.It is expected that in the future, we will also apply Nike Fit to more widely in Nike clothing products.

With the continuous acceleration of the "face -to -face consumer" strategy, Nike drives a more personalized and seamless consumer experience with digital drive, thereby establishing a deeper connection with consumers in Greater China.The widespread application of Nike FIT functions not only bring high value -added services to consumers, but also help Nike members' growth, and take a new step on the road to providing comprehensive personalized services for members.

1. How to clean the stream shoes

Creek shoes are a special Outdoor shoes, which are often used in water activities such as streams and drift.Because it is often soaked in water, special attention should be paid to cleaning.

1. Prepare cleaning supplies: neutral cleaner, soft brush, clean water, towels or paper towels.

2. Clear the soil and sand on the outer surface of the shoe to remove it with a soft brush to avoid wearing the shoes during the cleaning process.

3. Use clean water to completely wash the shoes along the direction opposite to the feet, and rinse in all corners and gaps of the shoes.

4. Wipe the shoes with a neutral detergent or a dedicated shoes cleaning agent. According to the explanation of the cleaner, do not use a corrosive cleaner such as bleach or strong acid, strong alkali.

5. Wash the shoes again with clean water to ensure that the cleaner is fully cleaned.

6. Wipe the shoes with a towel or paper towel, and remove the shoelaces of the shoes alone.

7. Dry the shoes, do not place the shoes in the sun, so as not to deform the shoes or the color fade.

In short, you need to pay attention to the softness and meticulous cleaning of the stream shoes, so as not to wear the quality of the shoes.

2. How to maintain stream shoes

1. Do not step on the fixed shoelaces of the heels under the foot of the foot when wearing the stream shoes. Many people put on streaming shoes as slippers. After a long time, the shoe fixing band will be stepped on, and the shoe body will also be.Will deform.

2. Try not to wear stroke shoes for stroke shoes, like playing basketball, playing football, and trying to wear special shoes as much as possible.

3. Try not to step on sharp objects such as tinstone when you travel, and avoid soaking the streaming shoes in water for a long time, or place it in the sun. Be careful not to bake the fire when the Camping is to avoid discoloration, deformation, and accelerate aging.

4. Do not lend the stream shoes to the people who are bigger than your feet.

5. Avoid contact with chemicals, such as alcohol and sulfuric acid, should be cleaned in time with chemicals or soaking in seawater.

6. When the streaming shoes are dirty and do not wear, they should be washed. This will not only have no odor when we wear it next time. The most important thing is to avoid bacteria reproduce.When cleaning, please do not clean it with hard shoes. It is best to rinse with water repeatedly, then wipe it with a rag, dry it in the wind, and remove the shoe body or short -term.

7. When you do nt wear the shoe of the stream, you should place it in a cool and dry place to avoid being exposed to the sun, otherwise it will affect the flexibility of the material and affect its life.

8. In the case of conditional conditions, place some desiccants in the shoes to keep the shoes often new.

Nike cooperated with South Korean pioneer designer, creativity and cultural leader G-Dragon to launch shoes Nike Kwondo1.These new shoes symbolizing self -expression are also the second cooperative shoes launched by Nike and Quan Zhilong -the previous design theme and celebrate the long -term partnership.

In Nike, we believe that the movement has the power to create changes. We cooperate with those who have the same beliefs to jointly promote the boundaries of the movement and create new possibilities for the next generation.This shoe uses a white canvas design and Quan Zhilong's personal brand Peaceminusone logo to evoke the emotions of self, and bring innovation and creativity to the continuous development of sports communities.

"I hope that when I do everything, I can give myself expression, from dressing to creating their own style. For those who consider too much or too little, I hope these shoes can ignite the emotional expression of emotional expressionExplore, pave the way to pursue self. "

As an unprecedented shoe, Nike Kwondo1 stimulates the diversity of the style and breaks the identity guidelines and cultural barriers, just like Quan Zhilong himself.

The main features of this shoe include:

High -quality leather upper is integrated into the details of Brock, inspired by Nike Tiempo football shoes and classic golf shoes.

Modern -style shoe wings, detachable tongue and shoelaces aims to balance the beauty of formal and sports.

The full white color design creates a blank canvas for any style and match.

The heel on the heel is embroidered with a daisy pattern, along with the PEACEMINUSONE logo details on both ends of the insoles and laces, representing Nike's cooperation with one of the most creative designers in the world.

This shoe is named after Korean martial arts "Taekwondo", Quan Zhilong's Korean name "Kwon Ji Yong" and Nike's slogan "Just Do It".

[women's running shoes] How to choose women's running shoes for women's running shoes recommendation

How to choose women's running shoes

1, When choosing shoes, wearing sports socks on your feet, one foot wearing new shoes, and old shoes in the other feet. After comparing each other, you can choose comfortable and fitted shoes.The toe should have a certain distance from the head of the shoes. The length of the shoes should be more than the actual length of the foot.2 ~ 3CM Essence

2, The heels of jogging shoes should be firm and wide and stable;; The upper end of the back of the shoe should be soft, but also properly protruding to protect the Achilles tendon.

3. There should be a tongue under the laces to protect the instep and the tendon of the foot.The head of the shoe should be high and round to avoid squeezing toes and cause nail bleeding.

4, The soles should be solidly abrasion -resistant, soft and hard, and there must be uniformly distributed protrusions on the soles to play a role of anti -slip;; In front of the sole 1/3 The place should be softer, and the activities that are suitable for toe joints and instepes ;; The soles must also have a soft laminar to reduce the vibration and impact caused by jogging.

5. Various brands of running shoes are different, and different upper materials have a greater impact on prices.It is best to choose the fabric woven by the nylon net. The advantage is that it is soft and breathable, and can also adapt to long -distance Running.

Types of women's running shoes

1 As well as Jogging shoes: prepared for ordinary Running enthusiasts.Fully focus on protection and avoid user exercise damage.The general life is Running1000km EssenceThe characteristic is heavy, perfect protection, and different body characteristics. Users of different runway types have different series models.

2, Performance training shoes: for professional, semi -professional long -distance runner prepare, and track training.This kind of shoe focuses on the balance of protection and lightweight. On the one hand, it is necessary to avoid the athlete training and injury, and on the other hand, the athletes must be achieved.3 Marathon shoes: shoes for marathon!Definitely not suitable for daily jogging!Extremely -type shoes, real ultra -light, light to almost no weight, poor protection performance, and short life.There is only one purpose of this shoe existence to pursue the highest results for professional marathon athletes.Obviously, ordinary love that has not undergone professional training, for fitness rather than Running out of many cow scoresEssence

Recommended women's running shoes

[Features of football shoes] What are the design characteristics of football shoes?

The love of football shoes is still due to the high -tech content of football shoes. The technological content of a pair of top football shoes is far exceeding a pair of top basketball shoes, running shoes, kangaroo Skin, irregular shoe nails, hidden shoelace design and asymmetric shoe bodyThey only appear on football shoes, and because of these obsessions of football enthusiasts, these are also not available in other shoes.But no matter how perfect football shoes will become street shoes, this is mainly because of the characteristics of football shoes. football shoes focus on the touch of the ball and the weight of the shoes, so the shoes will be relatively small, and the football shoes of general professional players are full of football shoes.It is not easy to match the clothes with your feet; and most of the football shoes also have shoe nails, which is not conducive to usual wear.

What are the characteristics of football shoes? Not only is football shoes small, but also light, the shoe's so had a thicker and thickest Skin, which can effectively prevent impact.football shoe nails are conducive to changing directions at any time and Running.football shoes have special designs on the back and shoelaces of the shoes to meet different needs of various positions on the court. For example, T90 and Falcon pay attention to shooting, Adi's F series and Nike assassins pay attention to speed.And Nike's legend, CTR360.These football shoes are designed according to different locations, so they have advantages in one aspect.